Increased Interest in On-Site Commercial Spaces Amid Home-Around Consumption Growth, Supply of Neighborhood Facilities at ePyeonhansesang Geumbit Grand Maison

Recently, neighborhood shopping centers within residential complexes have been gaining renewed attention.

During the more than two years of the COVID-19 pandemic, people’s living radius significantly shrank, and with the rapid increase of one- to two-person households, the trend of ‘home-around consumption,’ where all daily needs can be met right in front of one’s home, has taken hold.

According to an analysis by Shinhan Card comparing the number of card transactions between 2019 and the first half of 2021 (January to June), the proportion of convenience store usage within a 500m radius of home increased by 8 percentage points from 37% two years ago to 45%, while usage beyond 3km decreased by 7 percentage points from 2019 to 34%.

An industry insider stated, “As consumers’ lifestyles have recently changed, neighborhood shopping centers within residential complexes are being reappraised,” adding, “Interest in neighborhood shopping centers, which have a definite captive demand compared to mixed-use commercial complexes, is expected to continue.”

Meanwhile, this month, the ‘e-Pyeonhansesang Geumbit Grand Maison Neighborhood Living Facilities’ is scheduled to be launched in Geumgwang-dong, Jungwon-gu, Seongnam-si, Gyeonggi-do. It will consist of neighborhood shopping centers (6 blocks, 53 units) and neighborhood living facilities (1 block, 25 units), offering a total of 78 units, with 54 units available for general sale.

e-Pyeonhansesang Geumbit Grand Maison, which will begin occupancy in November, is a large-scale apartment complex with 39 buildings ranging from 7 basement floors to a maximum of 29 floors above ground, comprising 5,320 households with exclusive areas of 39 to 84 square meters, securing a substantial fixed demand of approximately 15,000 residents.

Additionally, it is close to Dandaeogeori Station on Subway Line 8 and located at the corner of Singudae Intersection, offering excellent visibility, exposure, and accessibility, which is expected to attract a large influx of foot traffic. Consumers who use the already established commercial district can naturally flow in. The Wirye-Samdong Line, connecting Wirye Jungang Station to Samdong Station, is included in the 4th National Railroad Network Implementation Plan, and extension development projects are progressing rapidly, further improving transportation conditions and attracting more demand.

In front of the complex are Dannam and Geumsang Elementary Schools, and numerous middle and high schools are also distributed nearby, creating an environment that can attract various visitors such as students and school staff. Universities are also located nearby, allowing for commercial zones targeting students and parents.

The ‘e-Pyeonhansesang Geumbit Grand Maison Neighborhood Living Facilities’ will also apply specialized designs to maximize demand capture. It is designed as a front street-type with high visibility and openness to maximize customer attraction, and the neighborhood shopping centers are located along the roadside, allowing customers to easily see signs and store interiors while walking, facilitating the inflow of foot traffic. There are plans to specialize in lifestyle-oriented MDs that can increase dwell time.

In particular, the commercial area per household is about 0.4 square meters, which is low relative to the number of households, making it highly scarce. With a limited number of units supplied relative to the complex size, stable rental income can be expected.

Meanwhile, the neighborhood shopping centers of ‘e-Pyeonhansesang Geumbit Grand Maison Neighborhood Living Facilities’ will be offered through an online public competitive bidding process on September 26 (Monday) and 27 (Tuesday) from 10 a.m. to 3 p.m. for two days, and the neighborhood living facilities will be offered through an online public lottery on September 28 (Wednesday) from 10 a.m. to 3 p.m.

Anyone aged 19 or older residing in Korea can participate regardless of their residential area or subscription to a housing subscription savings account. The bidding deposit is 10 million KRW, and with a single deposit payment, participants are allowed up to three bidding opportunities.

This content was produced with the assistance of AI translation services.