Lotte Mart Launches Hanwoo Brand 'Marble Nine'... "Experience the Finest Marbling"

Expert Livestock MD Carefully Selects... Guarantees Excellent Quality and Price

'Marvel Nine X Uwol Hommakase' set sold at Lotte Mart.

[Asia Economy Reporter Lim Chun-han] Lotte Mart announced on the 3rd that it will launch the high-end Korean beef brand "Marble Nine," boasting the finest marbling, on the 4th.

Marble Nine is Lotte Mart's high-end Korean beef brand that carefully selects only BMS No.9, which is awarded to 1++ (Two Plus) grade beef that receives the highest evaluations in intramuscular fat, meat color, fat color, texture, and maturity.

Marble Nine, aiming to be the best high-end Korean beef brand, embodies Lotte Mart's know-how and capabilities accumulated over more than three years of direct Korean beef procurement. Since 2019, professional livestock product planners (MDs) qualified to participate in direct Korean beef auctions have been sourcing beef directly from production area markets, creating a structure that allows the sale of high-quality Korean beef at affordable prices by minimizing steps and managing quality.

Before the official launch of Marble Nine, Lotte Mart operated a limited-time pop-up store last month at Uwol, a high-end Korean beef omakase restaurant located in Cheongdam-dong. During this period, Uwol recorded full bookings daily, and the takeout-only menu "Marble Nine X Uwol Home Omakase" set, limited to 10 per day, became a hot topic on social media (SNS), generating continuous customer inquiries.

Lotte Mart is holding a Marble Nine Korean beef discount event until the 17th. Marble Nine sirloin is offered at a 40% discount for L.Point members, with an additional 10% discount when paying with a Shinhan Card. Tenderloin, striploin, and other grilling cuts, as well as soup cuts and bulgogi, are also available with up to 40% discount benefits. The Marble Nine X Uwol Home Omakase set is sold in limited quantities at 22 stores, including Zeta Flex.

A Lotte Mart official said, "Marble Nine's competitiveness comes from Korean beef specialist MDs who have honed the industry's largest direct procurement capabilities," adding, "We hope customers will definitely try Marble Nine, which we proudly claim to be the highest quality Korean beef available domestically, at a competitive price."

This content was produced with the assistance of AI translation services.