International Game Exhibition 'G-STAR 2022', Main Sponsors and Participants Confirmed
[Asia Economy Reporter Seungjin Lee] The G-STAR Organizing Committee has revealed the main sponsors and key participants for this year's 'G-STAR 2022.'
Wemade has been selected as the main sponsor of 'G-STAR 2022.' Wemade has confirmed participation with 200 BTC booths and 30 BTB booths, and as the main sponsor, it has begun preparing festival programs utilizing the entire city of Busan in collaboration with the organizing committee.
Participants in the BTC include Nexon Korea, Netmarble, Redbrick, Sandbox Network, Irugo World, Inven, Kakao Games, Krafton, and HoYoverse. Confirmed participants in the BTB are Gyeonggi Content Agency, Nexon Korea, Kakao Games, TikTok Korea, and the ASEAN-Korea Centre.
This year, G-STAR introduced the 'Super Early Bird' for the first time, with registration for large BTC and BTB booths closing in the first week of May and the third week of June, respectively. As a result, sponsor and major participant information was unusually announced in July.
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Considering the current registration status, the organizing committee plans to change the 'BTC-BTB Hybrid Zone' originally planned for Exhibition Hall 2 into an expanded BTC hall and will accept additional applications from companies wishing to participate in the BTC exhibition. Accordingly, the BTC hall will be set up on the 3rd floors of Exhibition Halls 1 and 2, while the BTB hall will be located on the 1st floor of Exhibition Hall 2.
Along with this, the organizing committee plans to put even more effort into hosting 'G-STAR 2022' as all preparation stages have accelerated. They intend to advance the overall registration deadline and focus on practical event and program preparations, with additional details to be announced in September.
Hosted by the Korea Game Industry Association and jointly organized by the G-STAR Organizing Committee and Busan IT Industry Promotion Agency, with Wemade participating as the main sponsor, 'G-STAR 2022' will be held for four days from November 17 to 20 at BEXCO in Busan.
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