CU '10th Anniversary Limited Edition' 5.5 Million Won Chateau Wine Set Sold Out
France Bordeaux 5 Major Chateau Wine Set
The Most Expensive Alcohol Product Ever Sold at PocketCU
[Asia Economy Reporter Yuri Kim] CU announced on the 19th that a 'Bordeaux Grand Cru 1st Growth Vintage Set' worth 5.5 million KRW, composed of premium French Ch?teau wines, was sold on the 16th through CU Bar, the liquor reservation purchase service of the membership application Pocket CU.
CU Bar is a service that reduces the hassle of customers having to inquire about product stock and visit the seller in person. Liquor ordered through the app can be picked up at CU stores nationwide on the same day or the next day.
The product sold this time is a limited edition commemorating the 10th anniversary of the CU brand, consisting of the five major Ch?teau wines from Bordeaux, France: ▲Ch?teau Mouton Rothschild 2007 ▲Ch?teau Haut-Brion 2011 ▲Ch?teau Latour 2013 ▲Ch?teau Margaux 2018 ▲Ch?teau Lafite Rothschild 2018.
Excluding planned products released during holidays, this is the most expensive liquor product ever sold on Pocket CU, surpassing the previous highest-priced product, Ch?teau Margaux 2013 (1.5 million KRW).
CU stated, "Premium wines of various vintages, including Ch?teau Mouton Rothschild 2000, Ch?teau Margaux 2015, Ch?teau Latour 2005, and Ch?teau Lafite Rothschild 2011, which were also introduced together, continue to receive purchase inquiries daily."
Recently, CU's Macallan Rare Cask lucky draw event held on Pocket CU to celebrate the brand's 10th anniversary recorded a competition rate of 9,453 to 1.
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Reflecting the demand for premium liquor, CU strengthened its high-end liquor lineup, resulting in sales of premium wines and whiskeys priced over 200,000 KRW on Pocket CU increasing by 231.6% and 384.7%, respectively, compared to the same period last year as of the 17th of this year. Accordingly, liquor sales on Pocket CU are also showing an upward trend. During the same period, total liquor sales revenue on Pocket CU rose by 134.5%, and sales volume also increased by 98.7%.
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