"Only the Best for Pets" CJ OnStyle Airs Premium Pet Food 'Dayspo Terapic' Broadcast
[Asia Economy Reporter Jeon Jinyoung] Domestic first-generation pet supplies company ‘Pet Club’ will participate in CJ OnStyle’s pet supplies specialty planning program ‘ALL PET’ broadcast at 2:35 PM on the 15th. During this exclusive broadcast, all customers will receive free trial pet food, and a variety of price promotions will be offered, including a 10% reward point benefit up to 10,000 KRW based on the purchase amount.
According to CJ OnStyle on the 14th, Pet Club is the largest pet supplies specialist company in Korea, having developed, manufactured, and distributed pet products for 25 years, establishing its own product competitiveness. Based on over 100 offline stores, it has secured about 370,000 membership customers and records annual sales exceeding 20 billion KRW. It is especially popular among pet owners for its recognized expertise in premium dog food.
Pet Club quickly established itself as the number one home shopping dog food brand by first introducing ‘Dayspo Terapic Allstage’ (hereafter ‘Dayspo Terapic’) on CJ OnStyle in February last year. Dayspo Terapic is a grain-free food made without corn, wheat, or other grains to minimize pet grain allergies. It is characterized by various nutritional ingredients designed to eliminate the need for separate supplements, such as glucosamine for bone health, premium antioxidant astaxanthin, and vitamin E. Introduced as a premium high-quality food through CJ OnStyle, it has achieved cumulative orders worth 1.1 billion KRW to date, with a goal to grow more than twice this year.
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CJ OnStyle has been operating the pet specialty mall ‘ALL PET’ since 2018. Targeting ‘pet fam’ who raise dogs like children, it carefully selects and presents premium pet products rarely seen in other distribution channels.
Jung Seonghoon, CEO of Pet Club, said, “Through active collaboration with CJ OnStyle, not only sales have increased but brand awareness has also risen, resulting in a significant increase in new customers visiting stores after watching the broadcast.” He added, “We plan to introduce various pet products through CJ OnStyle in the future, including customized pet food and subscription services for pet owners.”
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