Musinsa and Japanese Market Entry 'Mardi Mercredi' Achieve 1 Billion KRW in Sales Within Six Months

Mardi Mercredi popup store held at Shibuya Hikarie Department Store in Japan.

[Asia Economy Reporter Eunmo Koo] Musinsa announced on the 12th that the domestic fashion brand 'Mardi Mercredi' achieved sales of 100 million yen (approximately 1 billion KRW) in the Japanese market just six months after entering.

Musinsa supported Mardi Mercredi's local entry by helping to establish the brand's official Japanese website in October last year. In January last year, Musinsa established its overseas subsidiary 'Musinsa Japan' to support marketing, logistics, and customer service for brands entering Japan, and also assisted with online and offline marketing through collaborations with Japanese celebrities.

The limited edition product created in collaboration with Japanese actress Saeko, who appeared in the popular domestic drama 'Nodame Cantabile,' sold out within a day of its release, and since then, the brand's sales have increased by 170%.

Mardi Mercredi is a French-inspired women's fashion designer brand characterized by its sophisticated colors and designs. It began to attract attention after ranking first in sales on the opening day of the 'Little Seoul' pop-up store held at the Isetan Shinjuku main store in Tokyo last August.

Musinsa plans to continue helping more domestic brands enter the Japanese market and will also launch the global version of the Musinsa Store platform targeting overseas markets in the second half of the year.

This content was produced with the assistance of AI translation services.