Shinsegae Live Shopping Jewelry Sales Surge 10x... Expansion of Broadcast Scheduling
[Asia Economy Reporter Lim Chunhan] Shinsegae Live Shopping announced on the 10th that it will expand its broadcast lineup for jewelry products due to a recent surge in customer demand, and will offer generous promotions including additional products and discounts upon purchase.
Shinsegae Live Shopping plans to present special jewelry broadcasts from this month through August. On the 11th, it will feature a special 18K collection showcasing the Junwoojem coin jewelry 7-piece collection and Eloy chain jewelry, and on the 12th, it will introduce colored gemstone specials including the Eloy Ruby necklace and multi-sapphire ring products.
According to Shinsegae Live Shopping, jewelry sales from January to April this year increased about 10 times compared to the same period last year. This is analyzed to be the combined effect of continuous expansion of broadcasts and the spring-summer jewelry peak season.
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A Shinsegae Live Shopping official said, “As the popularity of cost-effective jewelry products that complete the endemic lifestyle is expected to rise further, we plan to prepare and present a variety of products that will satisfy our customers.”
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