CJ Wellcare Launches Premium Probiotic Line 'BYO EX'... First Product Unveiled

[Asia Economy Reporter Song Seung-yoon] CJ CheilJedang announced on the 19th that its health functional food specialist company CJ Wellcare has launched the premium probiotic line 'BYO EX (Bio Expert)' and released the first product, 'CJ Bio Probiotic Diet.'

CJ Bio Probiotic Diet is a health functional food that allows simultaneous management of diet and gut health with one capsule a day. In addition to its body fat reduction functionality, it can help with 'proliferation of beneficial bacteria and suppression of harmful bacteria' and 'smooth bowel movements.' In fact, human application tests showed significant decreases in all six diet-related indicators: weight, body mass index, subcutaneous fat area, total fat area, body fat percentage, and body fat mass. The new product uses 100% plant-based capsules to reduce digestive burden and contains 10 billion guaranteed bacteria, the maximum daily intake recommended by the Ministry of Food and Drug Safety.

To commemorate the new product launch, CJ The Market and CJ OnStyle will hold prize giveaway events for customers who purchase the product until the 24th and 30th, respectively. Prizes such as Dyson Airwrap and body massagers will be provided through a lottery.

A CJ Wellcare official said, "As consumers' interest in health grows, the demand for health functional foods with various added functionalities is increasing," adding, "We will continue to introduce various high-functional premium probiotic products tailored to consumers' expectations."

This content was produced with the assistance of AI translation services.