Content Rights Distribution Platform Blinton Achieves No.1 Market Share in Asia by Transaction Volume
The Secret Lies in Extensive Network-Based Rich Transaction Know-How
As the OTT market grows and viewers' media consumption patterns change, distribution changes within the media industry are accelerating. On the 12th, content rights distribution platform 'Blintn' announced that it has achieved the number one market share in Asia based on transaction volume.
According to entertainment analytics platform Nielsen Gracenote, there are currently more than 200 actively operating OTT platforms in the Asia region, which is more than four times the number from three years ago, indicating rapid market growth. The industry consistently responds that the global content distribution system is facing a new turning point as OTT platforms requiring large volumes of content rapidly increase.
Blintn, a content rights distribution platform based in Korea, the United States, and China, stated, "In response to these changes, we focused on the content lineups of the Anglophone region, which releases over 3,000 new titles annually, and the Sinophone region, which releases over 2,000 new titles annually, enabling us to achieve the number one market share in Asia."
They added, "Although the number of commercial films and dramas produced annually in Korea is around 200, which is relatively small compared to the Anglophone and Sinophone regions, we plan to further focus on the global expansion of Korean content, which has strong competitiveness in terms of demand and quality, and maximize synergy with our rapidly growing member network."
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Meanwhile, Blintn plans to host a session in June inviting leading media companies from the United States, China, and Japan, such as WarnerMedia, Tencent, and Nippon TV, to discuss vision and cooperation in the Korean market.
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