‘Bokhyeon BL Tower’, Daegu's First to Introduce Media Art

- Daegu Bokhyeon-dong 'Bokhyeon BL Tower' to showcase media art on building exterior in collaboration with Bentuz Korea
- Expected to become a new landmark in Bokhyeon-dong beyond the 14-story medical specialty mall

[Image for better understanding, Source: Bentu Korea]

The 14-story commercial facility ‘Bokhyeon BL Tower’ being constructed in Bokhyeon-dong, Daegu, announced that it will introduce large-scale media art on the building’s exterior. Media art involves projecting various videos onto the building’s facade or walls and is known to consumers through places like Times Square in New York and the large electronic billboards in Samsung-dong, Seoul.

‘Bokhyeon BL Tower’ plans to showcase media art in collaboration with Benthos Korea. Benthos Korea is a company involved in the planning of media spaces and development of video display solutions for MOBA (Multimedia Online Battle Arena) games installed in only 11 countries worldwide and one of the dedicated stadiums for ‘League of Legends,’ the ‘LLK Arena’ (Jongno, Seoul).

Accordingly, ‘Bokhyeon BL Tower’ will install high-definition large LED screens for media facade to exhibit NFT art pieces on the building’s exterior wall for the first time in Daegu. This will serve as a platform for young artists active in Daegu to present their works and will also visualize various public interest information needed by the public in real-time to assist citizens’ daily lives.

This media art is expected to provide visual satisfaction to citizens upon the completion of ‘Bokhyeon BL Tower’ in 2022 and greatly contribute to improving the urban landscape as a media art form that enhances quality of life through interaction with the architecture, rather than being a mere building.

The developer of ‘Bokhyeon BL Tower’ (CEO: Oh Jae-wook) stated, “Incorporating media art, ‘Bokhyeon BL Tower’ will be a new type of building never seen before in Daegu and will establish itself as a hot place in the Dongbuk-ro commercial area,” adding, “It is expected to simultaneously satisfy the public value of the building and the customer attraction effect of the commercial facility.”

‘Bokhyeon BL Tower’ is a 14-story medical specialty commercial building under construction at Bokhyeon Intersection, with a site area of 1,105.50㎡ and a total of 78 units from basement level 2 to the 14th floor. It is the second ‘BL Tower’ following the ‘Beomeo BL Medical Tower,’ which has already led changes and gained recognition in Beomeo-dong, and the reputation of Beomeo-dong is expected to continue in Bokhyeon-dong.

Meanwhile, Bokhyeon-dong, where ‘Bokhyeon BL Tower’ is being built, is receiving various development benefits such as the ongoing urban regeneration New Deal projects in Sangyeok-dong and Bokhyeon-dong, the scheduled opening of the Daegu EXCO Line in 2027, and the confirmed route plan for the Daegu Metro Line 4 circular line, creating a stable profit structure environment that attracts great interest from consumers.

Additionally, ‘Bokhyeon BL Tower’ is also attracting investors’ attention due to its excellent location surrounded by a new residential town of 15,000 households.

Brand-name large apartment complexes such as Bokhyeon Xi (594 households), Bokhyeon I-Park (585 households), and I-Pyeonhansesang Bokhyeon (620 households) have completed occupancy in Bokhyeon-dong, and redevelopment of Dongjin, Hyeopjin, and Lucky Apartments adjacent to the project site has been confirmed, adding approximately 1,200 households of brand-name large complexes. Furthermore, in the nearby Sinam New Town, large-scale reconstruction and redevelopment projects totaling over 10,000 households are planned, including Harrington Place Dongdaegu (1,265 households / scheduled for 2023), Dongdaegu Haemoro Square (2,057 households / scheduled for 2023), Dongdaegu Station Hwaseong Park Dream (1,304 households / scheduled for 2023), Ian Central D (1,179 households / moved in September 2021), and Dongdaegu Aileen’s Garden (705 households / moved in October 2021), ensuring abundant demand.

The absence of premium commercial facilities near Bokhyeon Intersection, despite the area’s transformation into a new residential town, also increases the rarity value of ‘Bokhyeon BL Tower.’ Real estate experts unanimously agree that once ‘Bokhyeon BL Tower’ is completed, it will establish itself as a landmark of Bokhyeon Intersection through various geographical and demand advantages.

The design also features differentiation. ‘Bokhyeon BL Tower’ provides 104 parking spaces, which is 140% of the legally required parking, for customer convenience, and has designed exclusive parking lots for tenants to separate parking spaces for tenants and visitors. This allows tenants to park more safely and conveniently, and visitors to enjoy smooth parking circulation.

A representative of ‘Bokhyeon BL Tower’ said, “‘Bokhyeon BL Tower’ is a commercial facility with strong location power, which is a key factor determining commercial value,” adding, “It has solid floating population, inflow population, and hinterland population, and with the confirmation of the EXCO Line Bokhyeon Intersection Station and the subsequent demolition of the Bokhyeon overpass, the future value of Bokhyeon Intersection will further increase.”

He continued, “Since various hospitals and clinics are scheduled to move in, it will be a commercial facility with no rental concerns due to pre-leasing and will generate stable rental income, making it a highly marketable property.”

Currently, ‘Bokhyeon BL Tower’ has signed lease contracts for an internal medicine clinic on the 5th floor, and pediatrics and dermatology clinics on the 6th and 7th floors for opening. In addition, inquiries for essential hospitals and clinics such as otolaryngology, dentistry, neurosurgery, and ophthalmology are flooding in, establishing its status as a representative medical building in the region.

‘Bokhyeon BL Tower’ is actively under construction aiming for completion in November 2022, with ongoing inquiries for remaining commercial space leases and sales. A promotional center has been separately prepared near the site.

This content was produced with the assistance of AI translation services.