Hogan (HOGAN) Participates in the 1st Metaverse Fashion Week Held in Decentraland

Exclusible, a rapidly growing luxury NFT and premium metaverse activation marketplace, announced a collaboration with the Italian luxury brand Hogan.

Exclusible and Hogan will unveil the "Hogan Untraditional NFT Collection" at the "Hogan-X" afterparty held on March 26 during Fashion Week in the Decentraland metaverse. The afterparty, hosted by renowned DJ Bob Sinclair, will feature the first-ever online dance competition with prizes including POAPs, presale NFTs, and exclusive NFTs.

This NFT project is curated by the creative studio Braw Haus, which leads efforts to promote digital artists worldwide and expand metaverse culture. Participating artists include Silvio Rondelli, Yoann De Geetere, Linear, Vincent Ghiotti, and Finn Berenbroek. The cheerful, stylish, and immersive collection aligns well with Hogan’s DNA and prominently features "Untraditional," a re-edition of the brand’s first-ever sneaker release.

Through this collaboration, Hogan evolves from tradition to non-traditional, and from Web 2.0 to Web 3.0, providing a co-creative space for five artists. By allowing multiple artists to use Hogan’s signature sneakers as a pristine canvas without creative constraints, Hogan presents an innovative way to promote and communicate the spirit of the Web 3.0 community.

The NFT artist series, first revealed at the Hogan-X afterparty, will go on general sale on the Exclusible website starting April 3, 2022.

As Hogan enters the metaverse space, it will participate in Metaverse Fashion Week and operate a pop-up store in the metaverse marketplace established by Boson Protocol within Decentraland. Hogan plans to sell physical products as redeemable NFTs on Boson Portal, a luxury product metaverse marketplace, and will offer exclusive physical products as NFTs in Store Boulevard, a collection of metaverse stores for leading luxury brands set up by Boson in Decentraland.

"We are delighted to participate in Hogan’s first NFT launch. Luxury brands can develop new business models using digital assets in the metaverse and seize opportunities to engage with a new generation of users. Exclusible aims to help real-world brands enter the metaverse, which holds infinite possibilities, and contribute to creating the perfect environment for the metaverse community to flourish," said Thibault Launay, co-founder and CEO of Exclusible.

Andrea Della Valle, President of Hogan and Vice Chairman of the Tod’s Group, stated, "Innovation is a natural instinct for Hogan. Through this project, Hogan has taken a step further into the digital era. Given the growing popularity and global recognition of Exclusible’s innovative Web3 activations, we decided to collaborate with Exclusible. We eagerly anticipate the launch of Hogan’s first NFT collection and the afterparty."

"Ahead of Metaverse Fashion Week, it is remarkable to see many brands actively engaging in NFTs of physical products within the fashion district established by Boson Portal in Decentraland. This will strengthen Boson Protocol’s position as a leading metaverse commerce solution. We are very pleased to establish a long-term partnership with Hogan as global brands compete to sell products in the metaverse," said Justin Banon, co-founder of Boson Protocol.

Through its first collaboration with Exclusible, Braw Haus, and Boson Protocol, Hogan plans to expand into the Web3 environment and actively engage with young consumers familiar with digital technology.

This content was produced with the assistance of AI translation services.