Galleria百, Renovated Gourmet 494 'Delisery' Popular... Sales Up 26%

Customers are browsing products at the renewed Galleria Luxury Hall Gourmet 494.

[Asia Economy Reporter Kim Yuri] Galleria Department Store announced on the 17th that the newly renovated luxury food hall, Gourmet 494, is receiving positive customer feedback for its 'Delisery' content and showing strong sales performance.

Galleria stated that since Gourmet 494's renewal on February 25, sales have increased by 26% compared to the previous year, and the number of visitors has risen by about 10% as of the 15th. The renewal concept, 'Delisery,' is evaluated as having hit the mark with changing customer trends.

Galleria boldly reduced bulky, low-priced processed foods that are easily purchased online and focused on renewing Gourmet 494 by strengthening groceries curated directly by Galleria and selected famous restaurants in line with trends.

Delisery is a space that harmoniously combines deli and grocery in Gourmet 494's unique way. The space is divided into a deli part, where customers can enjoy gourmet dishes from restaurants and purchase the chef's ingredients used in cooking, and a grocery part, which offers processed foods from famous dessert shops and restaurant ready meals (RMR).

The deli part received praise from customers for allowing them to taste menus from famous restaurants and immediately purchase ingredients such as fresh pasta and sauces used in those dishes to enjoy at home. It is evaluated that the popularity was partly due to customers being able to taste and individually purchase fresh pasta from the Italian restaurant 'Pepe Pasta,' broth, fresh and dried noodles, and toppings from 'Geochang Hanguksu by Surin,' enabling them to cook their own dishes at home.

Despite reducing the number of items sold in the grocery part by about 82% from approximately 6,500 before the renewal, this part grew by about 27% year-on-year due to the effect of a new composition including ▲dessert processed foods ▲restaurant ready meals ▲lifestyle categories.

Signature menus from famous dessert shops are receiving particularly good responses. It is explained that gathering premium desserts and beverages from ▲Cafe Manwollhoe ▲Taylor Coffee ▲Angelina in one place, targeting the recent home cafe trend, was effective. Frozen foods in the restaurant ready meals category, featuring representative menus from famous restaurant brands such as ▲Mingles ▲Little Neck ▲Choi Dot, grew by about 222% compared to the previous year.

Meanwhile, in addition to Delisery, significantly strengthening existing dessert restaurants and attracting eateries centered on desserts also played a major role in the successful settlement of this renewal. Among them, the Paris dessert brand 'Yann Couvreur' and the dessert specialty store 'Sogeumjip Pie Shop,' operated by the charcuterie specialty store Sogeumjip, are drawing attention.

A Galleria official said, "The newly introduced 'Delisery' content is solidifying the premium status of the Gourmet 494 brand through a differentiated offline customer experience."

This content was produced with the assistance of AI translation services.