BMW Introduces Korea's First Digital Warranty Certificate System

[Asia Economy Reporter Hyunseok Yoo] BMW Group Korea announced on the 16th that it will launch a digital warranty system, replacing the paper-based vehicle warranty booklet for the first time in Korea.

BMW Korea's digital warranty system aligns with the group's ESG (Environmental, Social, and Governance) management strategy and is the first of its kind in the domestic automotive industry. It is also the world's first implementation within the group.

The 20-page vehicle warranty guide and paper booklets related to vehicle inspection and maintenance services, which were provided at the time of new car delivery, will be replaced by a single notice containing a QR code. All information can be accessed via the QR code or through the BMW Plus and MINI Plus applications (apps). The applicable vehicles are all BMW models newly delivered from January and all MINI models delivered from the 15th.

With this digital warranty, all warranty-related information can be easily checked through the app, including warranty coverage, warranty exclusions, warranty repairs, vehicle inspection intervals, and consumable replacement guidance.

BMW Group Korea plans to expand the program to enable customers to use A/S services more conveniently, starting with the introduction of this digital vehicle warranty system.

Jungsang Cheon, Executive Director of After-Sales at BMW Group Korea, said, “BMW Group Korea is striving to improve customer satisfaction in the A/S field by expanding non-face-to-face services,” adding, “We plan to provide a more convenient and intuitive service by digitally implementing all A/S services within the app.”

This content was produced with the assistance of AI translation services.