CJ OnStyle's 'Beutina Life' Records 2.5 Billion KRW in Orders... "Largest Live Commerce Ever"

CJ OnStyle's 'Beutina Life' live commerce screen.

[Asia Economy Reporter Lim Chun-han] CJ OnStyle announced on the 14th that ‘Btinaneun Saenghwal’ recorded 450,000 viewers and 2.5 billion KRW in order amount, gaining great popularity. This is the highest number of viewers and order amount ever recorded in live commerce.

Btinaneun Saenghwal previewed digital content introducing reviews and usage methods of products before the broadcast. ‘Brian,’ who has an outstanding sense of interior design, and interior specialist YouTuber ‘Nar’ visited customers' homes to provide interior tips. They also revealed interior examples using CJ OnStyle live commerce products, along with sales conditions such as prices, gifts, and broadcast schedules.

Among ordering customers, over 80% were young customers in their 30s to early 40s, and the purchase ratio of new and dormant customers also approached about 90%, showing a very high customer inflow effect. As a result of Btinaneun Saenghwal, the related event ‘Home Living Fair’ also achieved an order amount exceeding 6 billion KRW.

CJ OnStyle plans to introduce follow-up live commerce series through intellectual property (IP) development of ‘Btinaneun Saenghwal’ this year.

A CJ OnStyle official said, “Based on the broadcasting production capabilities accumulated over a long period, we are accelerating the strengthening of digital content and mobile live commerce competitiveness,” adding, “Through the unique broadcasting and distribution infrastructure and synergy capabilities available only at CJ ENM, we will provide customers with differentiated value from other companies’ live commerce.”

This content was produced with the assistance of AI translation services.