BBQ "No.1 Brand Value in the Chicken Franchise Industry"

[Asia Economy Reporter Moon Hyewon] Genesis BBQ announced on the 10th that it maintained its leading position among chicken franchise brands in 2022 by ranking 23rd overall with a brand value score of 873 in last month's brand value evaluation index conducted by the brand value assessment company 'Brandstock.'

BBQ previously ranked 31st among all brands in January, securing 1st place among chicken franchises. Last month's ranking rose 8 places compared to the previous month.

A BBQ official explained, "Last month, during the 2022 Beijing Winter Olympics, BBQ Chairman Yoon Hong-geun showed strong determination by firmly protesting biased judgments as the head of the South Korean delegation and generously supporting the athletes, which garnered passionate interest and love from the MZ generation. This is interpreted as the reason for the rise in brand value." He added, "In fact, athlete Hwang Dae-heon mentioned 'Golden Olive Chicken' in an interview with the media, which led to a sharp increase in sales of the product."

BBQ's industry-first 'NFT (Non-Fungible Token)' giveaway promotion for Chibak-i attracted more than 1,000 participants daily.

This content was produced with the assistance of AI translation services.