Cafe24 Hosts Webinar on Successful Shopping Mall Cases... "Revealing Secrets to Capturing the MZ Generation"
[Asia Economy Reporter Lim Chun-han] Global e-commerce platform Cafe24 announced on the 8th that it will hold a 'Commerce Success Case Webinar' at 2 PM on the 16th.
The event will feature speakers including Jeong Beom-jung, CEO of Bakingmon, Kim Si-young, CEO of Shop Ready to Wear, and Choi Min-hye, CEO of Agnyeoilgi. CEO Jeong will share the secrets of starting a food business that spans both online and offline environments. He will convey vivid experiences of succeeding in the food business during the non-face-to-face era brought by COVID-19 and securing numerous members. Bakingmon is a cafe and bakery ingredient distribution platform with 220,000 members, and its annual sales last year reached 75 billion KRW.
Shop Ready to Wear, which offers modern design women's clothing, has seen its sales increase by 20-30% annually. Especially last year, through live commerce and other methods, it raised its sales growth rate to about 40%. CEO Kim will introduce content creation methods and live commerce utilization techniques that help increase sales of high-priced products.
Agnyeoilgi, presenting sophisticated daily looks for working women, is achieving good results by captivating young working generations in the Greater China and Japan regions. CEO Choi will lecture on the importance of operating a D2C (Direct to Consumer) shopping mall to grow the brand and share know-how for successful global expansion.
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Lee Jae-seok, CEO of Cafe24, said, "We hope that this webinar will lead to more entrepreneurs establishing their own brands and targeting the MZ generation (Millennials + Generation Z) to achieve success," adding, "We plan to further strengthen our functions and services as a platform that can help anyone dreaming of success through online entrepreneurship."
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