Shinsegae Live Shopping Launches 'Crisp Pogikimchi' in Collaboration with Daesang Jonggajib

Shinsegae Live Shopping will launch the "Crispy Whole Kimchi," co-planned with Daesang Jonggajip, on the 1st of next month.

[Asia Economy Reporter Lim Chunhan] Shinsegae Live Shopping announced on the 28th that it will launch the ‘Crispy Pogikimchi,’ jointly planned with Daesang Jonggajip, on the 1st of next month.

The Crispy Pogikimchi is characterized by the use of domestically produced concentrated plum extract and pear, and is exclusively sold only at Shinsegae Live Shopping. It offers a refreshing taste while maintaining a crispy texture even after the kimchi is fully fermented without becoming soft.

Additionally, through contract farming with domestic farms, all ingredients are made from 100% domestically produced agricultural products. It contains the secret to maintaining fresh fermentation manufacturing from the Jonggajip Kimchi Research Institute, allowing consumers to enjoy the texture of freshly made napa cabbage and the umami of the ingredients.

A Shinsegae Live Shopping official said, “We have launched a new product in collaboration with Jonggajip, which has professional kimchi manufacturing know-how,” and added, “We will continue to prepare and introduce various products so that customers can purchase trustworthy items.”

This content was produced with the assistance of AI translation services.