SK Stoa to Launch Spring New Products of Fashion PB Helen Karen and Indicode
Helenkaren, 'Double-duty Slim Wide Banding Pants'
Indicode, 'Weather Master Mac Coat' etc.
[Asia Economy Reporter Yuri Kim] SK Stoa announced on the 23rd that it will launch new spring·summer (S/S) products from its fashion private brands (PB) 'Helen Karen' and 'Indicode.'
Helen Karen diversified its product portfolio by introducing a premium label, resulting in a 73.5% increase in sales compared to 2020. For two consecutive years, it has ranked first in SK Stoa's women's clothing sales and number of repeat customers.
This year, the plan is to introduce many products considering the 'return to daily life.' On the 24th at 8:36 AM, it will launch the 'Helen Karen Double-faced Slim Wide Banding Pants 4 types.' These are slim wide-fit pants made with 'double face stretch fabric.' They come in four colors: black, ash gray, teal green, and cream beige. They are easy to care for as they can be hand washed or machine washed. SK Stoa plans to sequentially introduce knits, jackets, wide tuck pants, and more, reflecting monthly trends and lifestyles.
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Indicode, a total casual wear brand for men and women that ranked first in sales and repeat customers in SK Stoa's casual category last year, its first year of launch, will introduce the 'Indicode Weathermaster Mac Coat' this year with actor Seong Hoon. It features water repellency, windproofing, UV protection, and wrinkle-free properties. The coat is made with functional fabric and designed with a stable fit, length, and a clean design. Casual items such as jogger pants will be introduced sequentially in the future.
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