Timon, January's Highest Growth in Monthly Active Users... "Content Commerce on Track"
January Net User Growth Rate 4.4%... Average Customer Usage Days 8 Days
[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 21st that its net user growth rate in January reached 4.4%, the highest increase among major domestic e-commerce platforms.
According to TMON, statistics from Nielsen Korean Click, a statistical analysis company, showed that the net number of users visiting TMON in January was 7.4 million, with a month-over-month growth rate of 4.4%. This is the highest figure among the top five companies in the social commerce and open market categories. The average monthly usage days per customer was also 8 days, indicating that most customers visited TMON about twice a week.
The company analyzed that the 'content commerce' initiative, which began in earnest with CEO Jang Yoon-seok's appointment last year, has now gained momentum. TMON is strengthening its content competitiveness by creating original content, producing differentiated live broadcasts, and discovering specialized products.
For example, TMON's recently launched 'with TMON' brand combines the content of influencers with expertise in specific fields and TMON's commerce know-how, gaining popularity. The 'Meat King' series, which sold Korean beef, sold out all prepared quantities on the first day and surpassed cumulative sales of 300 million KRW. 90% of sales were made by customers who encountered and purchased the products through the content. The Elbon steak and T-bone steak from the 'Striker Chef' series, which started on the 10th, also sold out the initial stock immediately upon release.
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TMON's attempt to link original content with commerce is also attracting attention. The first season of 'Advertising Genius Syndrome,' which ended in January, achieved cumulative views of 1.5 million, average sales of 210 million KRW, and sold out the initially prepared products for every episode. TMON plans to launch an upgraded Season 2 of Advertising Genius Syndrome next month.
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