Changing the Residential Paradigm in Cheonan, 'Hanwha Forena Cheonan Notaet'

- High recognition within a single brand town area... Excellent product quality with landscaping, infrastructure layout, and complex composition
- 'Hanwha Forena Cheonan Nota' holds official contracts at the model house from the 21st to 28th

In the real estate market, so-called 'brand towns,' where large construction companies' branded apartment complexes are concentrated, are considered preferred residential areas. In particular, single brand towns, where complexes of the same brand are adjacent, are establishing themselves as representative apartments of the region, led by the comfort that can only be experienced there.

Single brand towns attract much attention because they are designed with high brand recognition and connectivity with surrounding complexes.

Moreover, there is a perception in the housing market that the brands of top-tier construction companies lead the market prices, intensifying the concentration of actual demand and investors, thus drawing significant interest.

In fact, complexes introduced as single brand towns continue to show strong performance in the sales market. The same applies to the pre-sale market.

An industry insider said, “In areas where single brand apartments are concentrated, they often become the leading properties in the region due to their high popularity. They are designed based on excellent product competitiveness, such as landscaping, infrastructure layout, and complex composition through economies of scale, attracting much interest among buyers.”

Meanwhile, Hanwha Construction has launched its third Forena in Cheonan, Chungnam. ‘Hanwha Forena Cheonan Nota’ is being introduced in Seongseong-dong and Baekseok-dong areas of Seobuk-gu, Cheonan-si, Chungnam.

Hanwha Construction previously sold 1,067 units of ‘Hanwha Forena Cheonan Dujeong’ in 2019, and in July last year, it sold 602 units of ‘Hanwha Forena Cheonan Sinbu’ in Sinbu-dong, Cheonan-si, closing the first priority subscription with an average competition rate of 18.29 to 1 and achieving a complete sell-out. Including the newly supplied Hanwha Forena Cheonan Nota, the three apartment complexes will form a large-scale Forena brand town with a total of 3,277 units.

Due to the high expectations for this single brand town, Hanwha Forena Cheonan Nota attracted significant attention and recorded a high subscription competition rate. In the first priority subscription held on the 25th and 26th of last month, 11,903 people applied for 960 units (excluding special supply), resulting in a high average competition rate of 12.39 to 1.

Meanwhile, Hanwha Forena Cheonan Nota will be built with 15 buildings ranging from 4 basement floors to 28 above-ground floors, with a total of 1,608 units and exclusive areas of 84 to 114 square meters. As a complex bearing the Forena brand name, the exterior will feature the ‘Forena Exterior Design,’ which expresses Forena’s unique value and premium. Inside the complex, differentiated spaces unique to Forena will be created, such as the creative playground ‘Merry Kids Ground’ with bumpy mounding and the pet playground ‘Pet Friends Park.’

Furthermore, it is located in a double living zone that allows access to both Baekseok and Seongseong central living areas. Large shopping facilities such as E-Mart Cheonan Seobuk Branch in front of the complex, Costco, Lotte Mart, as well as Dujeong Food Alley, Cheonan City Hall, and Cheonan Sports Complex are nearby.

Hanwha Forena Cheonan Nota is located in the urban area with excellent transportation conditions. By car, it is convenient to access Cheonan IC on the Gyeongbu Expressway, Samsung-daero, and Beonyeong-ro, facilitating movement to Cheonan, the metropolitan area, and wider regions. Commuting is also easy to various industrial complexes such as Samsung SDI, Cheonan 2nd and 3rd General Industrial Complexes, Cheonan Distribution Complex, and Baekseok Industrial Complex, making it advantageous as a residential area close to workplaces.

The official contract signing for this complex will be held for eight days from February 21 to 28 at the Hanwha Forena Cheonan Nota model house.

This content was produced with the assistance of AI translation services.