SSG.com Launches Promotion for Pet and Infant-Child Specialty Sections

October 10-16, Pet Supplies Specialty Store 'Mollis SSG' Linked Pet Fair Promotion
Also Hosting 'Little SSG Week' Promotion at Children's Specialty Store 'Little SSG'

SSG.com, Pet and Infant/Child Specialty Store Promotion.

[Asia Economy Reporter Yuri Kim] SSG.com is strengthening its lifestyle sector following food and luxury goods, and aims to develop 'pet' and 'infant and child' as killer categories by conducting promotions linked to their respective specialty stores.

SSG.com announced that from the 10th to the 16th, promotions will be held at the pet supplies specialty store 'Mollys SSG' and the infant and child specialty store 'Little SSG'.

At the 'Pet Fair' promotion linked with the premium pet specialty store 'Mollys SSG', customers can find various products and events. SSG.com will issue two types of discount coupons applicable to pet supplies sold on Shinsegae Mall, Emart Mall, and Dawn Delivery Mall. Discounts of up to 10,000 KRW are available.

There is also an attendance check event that can be easily participated in without purchase. A luxury pet house worth approximately 4.2 million KRW, the 'Rescape Pet Suite', will be given away as a prize through a drawing. Participants can enter once daily, and the more entries submitted, the higher the chances of winning.

Daily special price products sold from midnight are also offered. Representative products include the 'Catit Food Tree', 'Purina Pro Plan Performance 17kg', and 'Cuckoo Nello Pet Dry Room'. In addition, carefully selected dog and cat food, snacks, and supplies are offered at special prices.

Customers can also explore New Zealand clean pet food products in collaboration with the New Zealand Trade and Enterprise. Products such as 'ZiwiPeak Beef Dog Food', 'Wishbone Duck Dog Food', and 'iti Dog Bity Lamb & Venison' are available. An additional 10,000 KRW discount coupon is issued for purchases over 50,000 KRW.

SSG.com opened the premium pet specialty store 'Mollys SSG' in September last year, showcasing a total of over 4 million products. Pet category sales grew by more than 30% from September to December last year compared to the same period the year before, demonstrating the effect of the specialty store.

The 'Little SSG Week' promotion linked with the infant and child specialty store 'Little SSG' is also underway. SSG.com issues a 10% discount coupon applicable to infant and child products sold on Shinsegae Mall, Shinsegae Department Store Mall, and Emart Mall to the first 4,000 customers daily at 9 a.m. Essential childcare items such as formula, diapers, and wet wipes are offered at special prices, along with traditional Seolbim hanbok and fashion items for the Lunar New Year. Toys and educational tools suitable for gifting are also recommended.

SSG.com opened the 'Little SSG' specialty store handling a total of over 1.6 million infant and child products in July last year. Infant and child category sales showed a strong growth trend, increasing by more than 20% in the second half of last year compared to the same period the year before.

Kim Ilseon, head of lifestyle at SSG.com, said, "Since this is the first specialty store-linked event introduced this year, we have prepared strong benefits and various events. We will continue to strengthen the lifestyle sector, focusing on 'pet supplies' and 'infant and child' as killer categories."

This content was produced with the assistance of AI translation services.