Preference for Apartment Sales Deepens Following 'Brand'... 27 of Top 50 Locations by 'Top 10 Construction Companies'

Oryong Prugio Parsena Perspective View

[Asia Economy Reporter Tae-min Ryu] This year, the preference for large brand-name apartments among buyers has intensified in the apartment sales market.

According to an analysis of subscription data from Cheongyak Home by real estate research firm Realtoday on the 1st, a total of 1,943,375 subscription accounts were submitted for the top 50 apartment sales sites with the highest number of applicants this year. Among them, 27 complexes were constructed by the "Top 10 Construction Companies" based on the "2021 Construction Capability Evaluation," attracting a total of 1,025,986 applicants. This accounts for about 52.8% of the top 50 sites, more than half.

According to Cheongyak Home, the top 1 to 10 apartment complexes in terms of number of applicants among the "Top 10 Construction Companies' complexes" launched this year were ▲ Sejong Xi The City ▲ ePyeonhansesang Gangil Urban Bridge ▲ Asan Tangjeong Samsung Trapalace (resale of remaining units) ▲ Wirye Xi The City ▲ Iksan Xi Grand Park ▲ The Sharp Jinju Pierrete ▲ Raemian One Bailey ▲ Gangneung Lotte Castle Signature ▲ Hillstate Gwanggyo Jungang Station First ▲ Hillstate Mojong Neoluce, in that order.

The complexes ranked 11 to 20 were ▲ Buk Suwon Xi Rexvia ▲ Unjeong New Town Prugio Parsena ▲ The Sharp The Ocean City Phase 2 ▲ The Sharp Centro ▲ Changwon Lotte Castle Centum Gold ▲ Gunsan Hosu Park I-Park ▲ Songdo Xi The Star ▲ Songdo Xi Crystal Ocean ▲ Gimhae Prugio High-End Phase 2 ▲ Hillstate Xi Gyeyang.

An industry insider explained, "The preference for big brands continued in this year's apartment sales market. Buyers seem to expect specialized designs and landscaping unique to brand apartments, as well as the high trust and luxurious image that the brand provides."

Meanwhile, big brand complexes such as Daewoo Construction's "Oryong Prugio Parsena" continue to be launched recently.

Daewoo Construction will accept first-priority subscriptions for "Oryong Prugio Parsena," supplied in the Oryong district of Namak New Town, Muan-gun, Jeollanam-do, on January 11. The complex consists of two blocks, with 12 buildings ranging from one basement floor to 20 floors above ground, totaling 732 units. All units are a single type with an exclusive area of 84㎡, which is highly preferred by buyers.

In addition, Lotte Construction will accept first-priority subscriptions for "Dalseo Lotte Castle Central Sky" in Dalseo-gu, Daegu, on January 5 and 6 next year for local and other area applicants, respectively. The complex consists of three buildings from five basement floors to 48 floors above ground, with a total of 481 units of a single exclusive area of 84㎡.

Posco Construction will also accept first-priority subscriptions on the same day for "The Sharp Songdo Ark Bay," supplied in Songdo International City, Incheon. The complex consists of four buildings from four basement floors to 49 floors above ground, with a total of 1,030 units including 775 apartments and 255 officetels, of which 608 apartments will be sold to the general public.

This content was produced with the assistance of AI translation services.