Naver Removes Star Ratings, Applies 'Keyword Reviews' to 120 Industries

[Asia Economy Reporter Buaeri] Naver announced on the 31st that it has completed the application of keyword reviews to 120 industries. Previously, Naver decided to abolish the existing star rating system.

'Keyword Review' allows users to select keywords that reflect the characteristics of the store they visited. Along with existing photo and text reviews, users who visited the location choose keywords that contain their personal experiences.

Since launching Keyword Review in July, Naver newly introduced keyword reviews to a total of 57 industries as of the 30th, starting with restaurants and cafes, including board game cafes, screen golf courses, and workshops. It provides keyword options that reflect industry-specific features such as 'spacious seating' and 'uses the latest equipment.'

Naver's 'Clova Studio' was utilized in the process of deriving review keywords. Clova Studio is a tool based on Naver's ultra-large-scale AI HyperCLOVA technology that allows AI applications without coding. The company explained that the time to introduce keyword reviews by industry was reduced by 87%.

Lee Yung-sung, Naver Place Review Lead, said, "After the launch of Keyword Review, we confirmed voices from various small and medium-sized enterprises (SMEs) in different industries hoping for the introduction of keyword reviews, and we were able to apply it quickly using Naver's technology. Keyword Review is evolving by reflecting the voices of offline SMEs and users, and we will do our best to provide a positive review experience for everyone."

This content was produced with the assistance of AI translation services.