Stokke Acquires French Stroller Brand 'Babyzen'

French Stroller Brand Loved in Korea for Its Portable Lightweight Stroller 'Yoyo'

Stokke Premium Deluxe Stroller 'Explory' (left) and Babyzen Premium Portable Lightweight Stroller 'Yoyo'. [Photo by Stokke Korea]

[Asia Economy Reporter Kim Jong-hwa] Norwegian premium baby products specialist Stokke announced on the 7th that it has acquired the French premium stroller brand Babyzen. With this, Stokke plans to further solidify its position as a leading brand representing premium strollers worldwide.

Stokke decided to acquire Babyzen after determining that the core values pursued by Babyzen align with Stokke's corporate philosophy, which prioritizes sustainability, design, and child growth. Through this acquisition, Stokke has completed a broad premium stroller lineup and portfolio, ranging from its premium deluxe stroller Explorer to the portable lightweight stroller YOYO.

Jacob Krah, CEO of Stokke, said, "Stokke's strategy is to provide consumers with a premium experience through innovation and acquisitions by offering a wider variety of products," adding, "We expect this acquisition to firmly establish our leadership as a leading brand in the global premium baby products market."

Founded in France in 2009, Babyzen is a premium portable stroller brand created by five fathers who recognized the need for lightweight and compact strollers that are easy to carry. Known for its innovative feature that allows it to be carried like a bag and its aesthetic design, Babyzen is well known among domestic consumers as the brand that developed the portable lightweight stroller YOYO.

This content was produced with the assistance of AI translation services.