'Cilsung Cider Zero' Surpasses 100 Million Cans in Cumulative Sales 9 Months After Launch

Chilsung Cider Zero 3 Types

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage announced on the 18th that its zero-calorie carbonated drink with a clean aftertaste, "Chilsung Cider Zero," launched at the end of January, has surpassed cumulative sales of 100 million cans (based on 250mL) in just over 9 months since its release.

Chilsung Cider Zero sold about 4 cans per second and more than 10 million cans monthly, surpassing cumulative sales of 100 million cans in approximately 9 months (from January 27 to November 7, a total of 285 days).

According to market research firm Nielsen Korea, the market size of "low-calorie cider" sold at domestic retail stores from January to September reached about 45.5 billion KRW, a significant growth of 590% compared to the same period last year (6.6 billion KRW). During the same period, Chilsung Cider Zero achieved sales of approximately 28 billion KRW, capturing about 62% market share and ranking first in the domestic low-calorie cider market. The overall "low-calorie carbonated beverage market" grew about 172% compared to the same period last year (58.9 billion KRW), reaching approximately 160 billion KRW at retail stores by September this year, driven by strong sales of Chilsung Cider Zero, Pepsi Zero Sugar, and others.

Chilsung Cider Zero was introduced in response to the increased preference for carbonated drinks that can be enjoyed without calorie concerns, amid lifestyle changes emphasizing health due to reduced outdoor activities and increased delivery food consumption caused by the prolonged COVID-19 pandemic. From the initial launch, it has gained great popularity by word of mouth as a carbonated drink that preserves the original taste and aroma of the original product while being 0 kcal, allowing consumers to enjoy it lightly without calorie burden.

A Lotte Chilsung Beverage official stated, "Chilsung Cider Zero is a product that embodies 71 years of manufacturing know-how of the national carbonated drink Chilsung Cider, capturing the refreshing original taste and aroma that clears your mind, and reduces concerns about gaining weight with zero calories. We expect its steady popularity to continue." He added, "We will focus on marketing linked to food pairing and expanding online and offline sales channels to create a zero cider boom."

This content was produced with the assistance of AI translation services.