Video Challenge Promotion 'Montree Choco Pie Challenge' Underway
The comprehensive digital agency Mong Tree has announced the launch of the 'Mong Tree Choco Pie Challenge,' a promotional campaign designed to make enjoying the beloved national snack, Choco Pie, even more fun.
The 'Mong Tree Choco Pie Challenge' invites participants to shoot and submit free-form videos centered around Choco Pie. Anyone can participate regardless of nationality, age, or gender by submitting their videos through the method outlined on Mong Tree’s official event page.
Organized and managed by Mong Tree, the submitted videos will first undergo a selection process. Selected videos will then be uploaded to Mong Tree’s official YouTube channel. Among the uploaded videos, the one with the highest combined score based on 'likes' and views will be awarded first place and receive a prize of 5 million KRW.
Notably, Mong Tree explained that all applicants whose videos pass the initial selection and are uploaded to the YouTube channel will receive a prize of 50,000 KRW regardless of the number of views or 'likes,' making this a groundbreaking promotion. Video submissions are open until Friday, December 17, and the first-round selected videos eligible for the 50,000 KRW prize will be publicly released on the Mong Tree YouTube channel starting at 6 PM on Saturday, December 27.
Meanwhile, Mong Tree, the organizer of this promotion, is actively building a diverse digital environment encompassing platform development, branding, and campaigns centered on video commerce. They focus on planning trendy projects with various brands to effectively promote their brands.
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A Mong Tree representative stated, “We aimed to engage the younger generation, who are familiar with video content such as vlogs and short-form videos, by featuring the long-loved national snack Choco Pie in a challenge format. This has been praised as a unique and differentiated promotion,” adding, “We look forward to receiving many witty and creative videos.”
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