'Labang' Like a Talk Show, Perfectly Capturing the Hearts of the MZ Generation

Behind the Scenes of CJ OnStyle's 'Yurihan Georae' Filming Location

On the 3rd, CJ OnStyle live commerce content 'Yurihan Deal' live broadcast scene. On this day, the number of viewers reached 100,000, setting a new record for the highest number of hourly viewers on CJ OnStyle mobile live commerce.

[Asia Economy Reporter Yuri Kim] "We received a question asking about the weight of the multiball and square plate. Shall we compare it to a 500ml water bottle? Holding both in my hands, there is hardly any difference. Considering they are made of ceramic, they are lighter than expected."

◆1-hour live broadcast, 100,000 viewers

At 9 PM on the 3rd, in a cooking studio in Seocho-gu, the live broadcast of "Yurihan Georae" began on CJ OnStyle's live commerce channel "Live Show" amid applause and cheers from the production team. When show host Heo Yoon-seon asked viewers' questions about the product "Odense Saison" featured in the broadcast, actress Lee Yu-ri started answering through a live demonstration. The atmosphere was cheerful throughout, giving the feeling of watching a talk show. Four cameras showed various angles, and viewers' reactions were introduced in real time.

Behind the "vertical screen about 5 inches tall," about 20 staff members moved swiftly. The PD, technical director, camera director, and lighting director communicated with prearranged hand signals to conduct the broadcast. The MDs were busy responding to viewers' questions posted in real time. The number of viewers connected during the one-hour broadcast reached about 100,000, and sales amounted to 30 million KRW.

◆"YouTube variety show is the trailer"

"Yurihan Georae" added a "YouTube trailer" to target the MZ generation (Millennials + Generation Z). The vlog included Lee Yu-ri trying out the broadcast products at home before each episode, and scenes of negotiating prices and additional components, presented like a variety show. Five minutes before the broadcast, Lee Yu-ri also conducted a preview live on Instagram. This was aimed at encouraging the MZ generation, familiar with YouTube and Instagram, to "watch the live broadcast."

Lee Yu-ri said, "It's a great opportunity to meet young viewers and customers in a new way, so I look forward to it every week. During the first live broadcast, so many fans visited that the live show almost 'crashed' due to the high number of connections, but it was fun to communicate directly."

CJ OnStyle defines live commerce as a "space where the MZ generation plays." A CJ OnStyle official said, "Since the integration of 'CJ OnStyle' last May with a focus on mobile enhancement, we have continued efforts to differentiate live commerce," adding, "After 'Yurihan Georae,' we will continue to create new content commerce models linking YouTube and live commerce, which have rapidly emerged as content and product distribution channels."

This content was produced with the assistance of AI translation services.