Busan Contents Market Opens Today at BEXCO and Metaverse
40 Production Companies, Broadcasters, OTTs, and Distributors from 40 Countries Participate
"Emerging Market Broadcasters Join... Expecting Better Performance Than Last Year"
The Ministry of Culture, Sports and Tourism, Busan City, and the Busan Contents Market Organizing Committee will hold the Busan Contents Market (BCM) 2021 from the 3rd to the 12th. It is an international exchange platform that introduces excellent broadcasting and video content to the global market and supports domestic and international investment attraction. This year, over 400 companies from 40 countries, including production companies, broadcasters, online video services (OTT), and distributors, will participate. The program will be held not only at the BEXCO Convention Hall but also in an expanded virtual world (metaverse). Participants can communicate through avatars and watch content for sale together. Negotiations via video chat are also possible.
The organizing committee has prepared major programs such as an investment briefing session (October 10-11), where domestic and international small and medium-sized production companies introduce content to overseas buyers, an investment attraction event (October 11), an academic conference (October 10-11), and an academy. At the investment briefing session, twenty-six domestic investors will advise and consult on investments in multiple production companies. The investment attraction event will share information on the current status of domestic content fund management and investment plans. A Ministry of Culture, Sports and Tourism official said, "This year, broadcasters from emerging markets such as Chile, Colombia, Argentina, Nigeria, Uganda, Kazakhstan, and Iran are newly participating," adding, "We expect to achieve results exceeding last year's approximately 95.7 billion won based on attracting new buyers."
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The academic conference topics include online video service business models and growth strategies, changes and responses in the Korean drama market after COVID-19, and the advent of the metaverse era. The academy features OTT and video content industry experts who share the overall industry trends and the latest production tendencies. For more details, please refer to the official website.
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