Oakley Opens Store at Starfield Hanam
[Asia Economy Reporter Seungjin Lee] Sports brand Oakley announced on the 22nd that it will open a store at Starfield Hanam.
The new store is located in the Sports Zone on the 3rd floor of Starfield Hanam. Inside the store, customers can try on Oakley's best-selling glasses such as 'Sutro,' 'Encoder,' and 'Kato,' as well as golf apparel and equipment.
To celebrate the opening, Oakley will hold the 'Oakley Sports Fashion Parade' on weekends for two weeks starting from the 23rd. Models wearing Oakley products tailored to each sport, including golf bags, bike helmets, and snow goggles, will showcase the products while walking around the shopping mall.
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An Oakley brand manager said, "The Oakley exclusive store opened at Starfield Hanam, a shopping theme park, is hoped to become a platform where customers can experience Oakley's unique brand value beyond just securing new sales channels." He added, "Since this store reflects the preferences of the experience-oriented MZ generation, we plan to develop various experiential services in the future to offer consumers a unique shopping experience."
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