Mom's Touch Opens Second Lab Store 'Mom's Pizza'

Moms Pizza Seoul Hwarangdae Station Branch.

[Asia Economy Reporter Moon Hyewon] Mom's Touch announced on the 5th that it has opened the second Mom's Touch Lab (LAB) store, 'Moms Pizza' Hwarangdae Station branch, near Hwarangdae Station in Seoul.

Moms Pizza Hwarangdae Station branch is the second Mom's Touch Lab store following the 'Moms Chicken' Helio City branch, which opened in Helio City, Songpa-gu, last June. Unlike the existing 'Boombata' brand, which featured Italian-style dough baked in a stone oven with a chewy texture, Moms Pizza is characterized by its crispy dough and the use of Korean-style ingredient toppings.

The main menu offered at Moms Pizza Hwarangdae Station branch is designed to meet the increasing trend of single-person households, consisting of 12-inch pizzas and folding-type sandwiches that can be eaten with one hand. The menu includes items developed with Mom's Touch's unique know-how, such as BBQ Sai Pizza and Cheongyang Bulgogi Pizza, adding the brand's unique DNA of cost-effectiveness. The pizza is priced from 10,900 KRW, and the sandwich pizza starts at 4,300 KRW. Various side menus such as pasta and nuggets, as well as carbonated drinks and draft beer, are also sold.

Mom's Touch plans to continuously test menus and services that meet diverse consumer tastes and needs through both the existing Italian authentic stone oven pizza brand Boombata and Moms Pizza, which offers Korean-style pizzas based on cost-effectiveness in its pizza-related business.

This content was produced with the assistance of AI translation services.