SK Stoa Introduces Helenkaren Premium Line... "Utilizing the Finest Materials"
SK Stoa announced that it will launch the brand 'Helen Karen The Premium' on the 3rd.
View original image[Asia Economy Reporter Lim Chun-han] SK Stoa announced on the 1st that it will launch the ‘Helen Karen The Premium’ brand on the 3rd and sell the first product, the ‘British Moon Wool 100 Jacket’.
Helen Karen The Premium is a premium brand introduced to celebrate the 2nd anniversary of Helen Karen, SK Stoa’s first fashion private brand (PB). It is characterized by high quality and reasonable prices, combining premium materials with the latest trends.
The newly introduced British Moon Wool 100 Jacket uses fabric from Abraham Moon, one of the world’s top three tweed fabric makers with over 180 years of history and tradition. The product uses brushed wool yarn with high air content, providing a warmer and cozier wearing experience, and is designed in a timeless style that can be worn for many years without going out of fashion.
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An SK Stoa official said, “The number of customers seeking premium products with high emotional value focused on their own values is increasing,” adding, “Reflecting this trend, we will strengthen a differentiated lineup that offers high-quality premium products at reasonable prices.”
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