Shinsegae TV Shopping, Jeju Haenyeo Festival Online Event... "Supporting Non-Face-to-Face Sales Channels"

Shinsegae TV Shopping will hold the 'To the Sea of Haenyeo' event from the 10th to the 30th.

[Asia Economy Reporter Lim Chun-han] Shinsegae TV Shopping announced on the 9th that it will hold the ‘To the Sea of Haenyeo’ event from the 10th to the 30th to support non-face-to-face sales channels for the Jeju Haenyeo Festival, which was canceled due to COVID-19.

Shinsegae TV Shopping empathized with the difficulties faced by Jeju haenyeo and fishermen due to the prolonged COVID-19 pandemic and organized this event in collaboration with Jeju Special Self-Governing Province and Jeju MBC to support their sales channels.

Shinsegae TV Shopping will offer a total of 16 types of Jeju seafood, including Jeju horned turban shell, sea urchin roe, and squid, at special prices with discounts of up to 30% on its online mall. Representative products include horned turban shell, sea urchin roe (uni), silver hairtail, and okdom.

The crowdfunding platform ‘Monaegi’ operated by Shinsegae TV Shopping will also host the event. The first funding round runs until the 12th and features holiday gift sets containing three types of Jeju hairtail, mackerel, and dried yellow croaker. The second round will take place from the 15th to the 28th, funding Jeju horned turban shell and sea urchin roe (uni).

On the 10th, a 60-minute special mobile broadcast will be held. The items introduced in this broadcast will include 13 types such as horned turban shell, sea urchin roe, squid, silver hairtail, mackerel, okdom, and premium dried yellow croaker gift sets.

A Shinsegae TV Shopping official said, “We planned this event to contribute in some way to the situation where local festivals, which should be held successfully, are canceled due to the rapidly changing COVID-19 situation, and the sales channels for local specialties are shrinking.”

This content was produced with the assistance of AI translation services.