Martial Arts, First Broadcast of 'Chinese Live Commerce Export Marketing' at COEX
[Asia Economy Reporter Jeong Hyunjin] The Korea International Trade Association (KITA) announced that it will hold the first broadcast of the 'China Live Commerce Export Marketing' support project on the 31st at COEX ASEM Plaza C-Studio in Samseong-dong, Seoul, jointly with Gangnam-gu Office.
This support project is a business where influencers called Wanghong showcase and sell promising domestic products online to Chinese consumers through Tencent and Huya, representative e-commerce platforms in China. Starting with coats and loafers from Style Delicious on the day, it plans to promote products from 12 promising small and medium-sized enterprises in cosmetics, clothing, and accessories located in Gangnam-gu, Seoul, until the 16th of next month.
KITA will register the products of the 12 companies on its B2B and B2C trading platforms, TradeKorea and Kmall24, to provide continuous buyer-seller matching and consulting from trade field advisory committee members.
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Joo Dongpil, head of the Member Services Office at KITA, said, "In the future, we will continue to cooperate with Gangnam-gu Office so that not only consumer goods but also various industries and sectors in the trade industry can benefit from the live commerce support project."
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