Coway Water Purifier Ranked No.1 as 'Most Recommended Brand by Consumers'

High Consumer Trust Achieved for Icon Water Purifiers and AIS Ice Water Purifiers

[Asia Economy Reporter Kim Cheol-hyun] Coway (CEO Lee Hae-seon and Seo Jang-won) announced on the 23rd that it was selected as the No. 1 brand in the water purifier category in the '2021 Most Recommended Brands by Consumers' survey conducted by the Korea Management Association Consulting.

'Most Recommended Brands by Consumers' is an index that measures brand value and competitiveness based on consumers' willingness to recommend brands for products and services representing consumer life in Korea. This evaluation was calculated by combining one-on-one interview surveys with about 11,900 domestic consumers and online social data analysis indices.

Coway was chosen as the most recommended brand among domestic water purifiers by achieving excellent consumer satisfaction and trust based on innovative products applying advanced technologies such as the 'Icon Water Purifier' and 'AIS Water Purifier 3.0 IoCare.'

In particular, the 'AIS Water Purifier 3.0 IoCare,' a popular product in summer, received favorable reviews by enhancing water purification and ice-making performance as well as ease of use. It secured certification for removing a total of 103 harmful substances and provides abundant ice by generating ice and cold water separately through a dual cooling system.

A Coway official said, "The excellent water purification performance is basic, and the convenience features and design are all factors that contribute to Coway water purifiers maintaining a high reputation," adding, "We will continue to provide innovative products and services that consumers can trust and recommend, strengthening brand competitiveness and favorability."

This content was produced with the assistance of AI translation services.