- Income-generating real estate with less regulatory impact gains popularity... Transaction volume increases and sales fever heats up
- Family complex facility ‘Suwon Godeung Summitplex’ attracting attention with abundant underlying demand

As the government continues to implement stringent real estate measures targeting apartments to stabilize the housing market, investors with limited options are increasingly directing their liquid funds toward income-generating real estate, which faces relatively fewer regulations.


The Ministry of Land, Infrastructure and Transport announced additional designations of regulated areas in November and December last year under the pretext of curbing apartment prices. Currently, there are 49 Speculative Overheated Districts and 11 Adjustment Target Areas, including newly designated ones, meaning nearly half of the 236 cities, counties, and districts nationwide fall under regulatory influence.


With many regions under such regulations, investors are turning their attention to income-generating real estate as an alternative investment to apartments. According to the Korea Real Estate Board’s “Monthly Building Transaction Status,” commercial and office real estate transactions nationwide from January to May this year totaled 150,086 cases, an increase of about 18% compared to 126,954 cases in the same period last year.


Consequently, income-generating real estate continues to thrive, including officetels and commercial facilities. According to Cheongyak Home, the residential officetel “Hillstate Dongtan Station Multiplier” launched this month in Dongtan 2 New Town, Hwaseong, Gyeonggi Province, received 9,325 applications for 166 units, closing with an average competition rate of 56.2 to 1. Earlier in April, the commercial facilities within the first phase of “Ulsan New City Aileen’s Garden” in Ulju-gun, Ulsan, recorded an average competition rate of 12.4 to 1 and sold out on the day of the contract.


A real estate expert said, “As strong real estate policies targeting apartments are announced one after another, inquiries from investors aiming to invest in income-generating real estate, which is relatively free from regulations, have sharply increased. However, rather than blind investment, it is essential to carefully select properties by considering location, product quality, and underlying demand to reduce investment risks before securing them.”


Meanwhile, the recently announced sale of the complex facility “Suwon Godeung Summit Plex,” located in a prime area of the Godeung district in Suwon, is attracting investors’ attention.


Suwon Godeung Summit Plex, located in Suwon, Gyeonggi Province, is a mixed-use complex consisting of commercial and office facilities spanning from three basement floors to nine above ground. A total of 197 commercial units are being offered first. The project developer is Korea Trust Co., Ltd., and the trustee is Godeung-dong Community Cooperative. Construction is handled by NC Construction Co., Ltd. and IMG Construction Co., Ltd.


Suwon Godeung Summit Plex is a triple-station complex within walking distance of Suwon Station, which serves Subway Line 1, the Suin-Bundang Line, and the KTX transfer station. This allows convenient travel to Seoul and neighboring areas without transfers. Additionally, the GTX-C line is scheduled to open, further enhancing the metropolitan transportation network. The complex is easily accessible to nearby areas via Ssangumul Samgeori and Godeung-dong Sageori intersections, and is close to Seo Suwon IC on the Gwacheon-Bongdam Expressway and Cheoncheon IC on the Pyeongtaek-Paju Expressway, making it convenient to travel by car throughout the metropolitan area.

[Suwon Godeung Summitplex Aerial View]

[Suwon Godeung Summitplex Aerial View]

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The living infrastructure is also solid. Within a five-minute drive is the multiplex Lotte Mall at Suwon Station, and the Suwon Starfield is scheduled for completion in 2023, promising additional benefits from the Starfield effect. Nearby are Seoho Park and Paldal Park, offering a pleasant living environment, and educational facilities such as Suwon Elementary School and Suwon Girls’ High School are close by.


The 197-unit commercial facility is evaluated to have business stability based on abundant underlying demand. It secures fixed demand from approximately 5,000 households in the surrounding area, including residents of the upper-floor officetels and adjacent complexes such as “Suwon Station Prugio Xi (4,086 households)” and “Suwon Godeung Happy Housing (500 households).” Additionally, nearby office facilities such as Gyeonggi Provincial Government, National Institute of Crop Science, and Delta Plex, as well as numerous universities including Sungkyunkwan University, Ajou University, and Gyeonggi University, contribute potential demand from employees and students working or studying in the area.


Reflecting consumer needs, a customized MD (merchandising) plan also draws attention. The basement first floor, named the Retail & Sports Zone, will consist of businesses such as SSMs (Super Supermarkets) and discount stores for daily necessities. The first floor above ground plans to attract lifestyle-oriented businesses. Floors two through five will house a variety of businesses including F&B, entertainment, H&B (Health & Beauty), and academies, catering to people of all ages and genders.


Jang Jeong-hee, CEO of Godeung-dong Community Cooperative, the project trustee of Suwon Godeung Summit Plex, said, “The focus of this project is to enhance the quality of life for local residents through efforts to form a regional community for the local economy and welfare and to strengthen residents’ capabilities.”


Furthermore, a representative from the sales agency Sangrim DMP Co., Ltd. stated, “Suwon Godeung Summit Plex boasts the most outstanding location and price competitiveness even within the Godeung district, the most talked-about area in Suwon, so early sales completion is expected. Also, with recent strengthened regulations in the housing market, investor interest in residential officetel sales and commercial properties with locational competitiveness is continuously increasing. Therefore, demand is expected not only from the Godeung district vicinity but also from investors in Seoul and the metropolitan area.”


Meanwhile, Sangrim DMP Co., Ltd. has shown strength in non-residential real estate products recently, having successfully sold the “Knowledge 8 Block D Tech Tower,” the biggest issue site in Gwacheon Knowledge Information Town last year, and selling out the “Suwon Hwaseo Station Park Prugio Commercial Facility” within one week of launch earlier this year.



The Suwon Godeung Summit Plex promotional center is located in Suwon, Gyeonggi Province, and occupancy is scheduled for September 2023.


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