Dongseo University Department of Advertising and Public Relations Student Team Wins Grand Prize at SC First Bank Mobile Life UCC Video Contest

From the left, students Choi Eun-jin, Yang Hye-min, and Kim Hae-bin.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Students from Dongseo University won the grand prize at the SC First Bank 2021 Mobile Life UCC Video Contest.

Dongseo University announced on the 3rd that Kim Haebin, Yang Hyemin, and Choi Eunjin from the Department of Advertising and Public Relations received the grand prize and a cash award of 5 million won.

This contest was organized to promote the diverse and innovative features of the SC First Bank mobile banking app and to increase opportunities for users to experience them.

The SC First Bank grand prize was awarded to the team that received the highest score in the national final voting on the YouTube channel.

The winning video, titled "Trusted and Reliable First," introduces a virtual character named "Jeil-i" who always helps in various everyday situations alongside the smart banking service of the SC First Bank mobile banking app, presenting it as if talking to a friend.

Student Kim Haebin said, "I am happy to receive a major award in the contest while taking the advertising video production class. Planning and producing the video with my team members was rewarding as it allowed me to take a step forward toward my future dreams."

This content was produced with the assistance of AI translation services.