Kakao Entertainment Unveils UX/UI and Vision Ahead of 'Kakao Webtoon' Launch

[Asia Economy Reporter Kang Nahum] Kakao Entertainment has opened the 'Kakao Webtoon Premier' website and unveiled its UX (User Experience), UI (User Interface), and vision on the 27th, ahead of the domestic launch of Kakao Webtoon on the 1st of next month.

Kakao Entertainment presented three core keywords with the launch of Kakao Webtoon Premier: 'IPX (IP eXperience)', 'Premium IP (Intellectual Property)', and 'Global'.

First, 'IPX' is Kakao Entertainment's vision that signifies the need to change the very framework of how IP is delivered and enjoyed. Through this IPX, Kakao Webtoon is confident it will set new UI/UX standards in the webtoon industry.

Jinsu Lee, CEO of Kakao Entertainment, said in his greeting, "As the absolute leading business in premium K-webtoons, Kakao Entertainment, which has devoted efforts to developing and accumulating original IP, has been preparing service development to become a true winner in the global and all-language webtoon platform market." He added, "Through Kakao Webtoon, we have boldly broken away from the inertial display method of listing works as small rectangular thumbnail images for the past 20 years."

Starting under the name ‘Project INFINITE,’ Kakao Webtoon was designed as a form where content and IPX expand infinitely. In the process of maximizing the value of the essence of webtoons?the artwork?characters within Kakao Webtoon are implemented as if they are alive and moving. IP is displayed endlessly in any direction?up, down, left, or right.

Additionally, Kakao Webtoon will offer a large number of premium IPs discovered through aggressive investments over the years. It will comprehensively provide renowned original webtoon IPs previously showcased on Daum Webtoon and KakaoPage, such as 'Solo Leveling,' 'Charlotte Has Five Disciples,' 'My ID is Gangnam Beauty,' 'Space Sweepers,' 'Abimulssang,' and 'SSS-Class Suicide Hunter.' Original new works will also be sequentially introduced on Kakao Webtoon in the future.

Kakao Webtoon consists of the main screen along with tabs such as 'Webtoon Originals,' 'Novel Originals,' and 'Ranking Tab.' Each of these tabs will include works from Daum Webtoon, which is newly starting as 'Kakao Webtoon Studio,' alongside novel comics from KakaoPage.

Jungseo Park, CEO of Kakao Webtoon Studio, stated, "Even though the name has changed to Kakao Webtoon Studio, our pursuit remains the same: to ‘change’ the world joyfully through stories." He added, "In line with the ever-changing Kakao Webtoon concept, we will present various works that embody ‘diversity of thought.’"

Kakao Webtoon was created with the global market in mind from the platform design stage. It was designed from the outset to facilitate easy global expansion, and the app has been optimized so that Kakao Webtoon can be enjoyed without significant network constraints in any country.

Kakao Entertainment plans to launch Kakao Webtoon in global markets starting with Thailand, Taiwan, and Korea, establishing it as a 'Global K-Webtoon Platform.'

Furthermore, Kakao Webtoon is expected to create synergy with Kakao Entertainment’s global network rooted in international markets.

CEO Jinsu Lee said, "Our goal is to eventually provide not only domestic IP but also original webtoons developed locally through Kakao Entertainment’s global networks, such as Japan’s Piccoma and North America’s Tapas, via Kakao Webtoon."

This content was produced with the assistance of AI translation services.