Jeonbuk Iksan's First 'Hillstate' Brand Apartment 'Hillstate Iksan'

The popularity of branded apartments, which had been prominent mainly in Seoul and the metropolitan area, has recently become even stronger in the provinces. With the high symbolic value of the brand itself and the highlighted scarcity value within the region, a solid demand base is being formed in the provincial sales market.

Branded apartments constructed by large construction companies possess excellent product qualities based on their accumulated construction experience, including the latest floor plans, finishing materials, and community facilities. Additionally, they show strengths in various aspects such as providing after-sales management and services for a certain period after move-in, further increasing consumer preference.

According to data from Real Estate 114, among the complexes sold in the provinces excluding the metropolitan area from January to May this year, branded apartments by the top 10 construction companies in construction capability evaluation totaled 8,498 units (excluding special supply). With 172,655 applications received for these units, the average competition rate for first priority was recorded at 20.32 to 1.

Looking at it by region, the popularity of branded apartments stands out even more. For example, among the complexes sold in Jeonbuk from January to May this year, POSCO Construction’s ‘The Sharp Diocean City 2nd Phase’ (sold in February 2021) and HDC Hyundai Development’s ‘Gunsan Hosu Park I-Park’ (sold in June 2021) recorded first priority average competition rates of 58.77 to 1 and 55.79 to 1, respectively, ranking high in competition rates.

The industry expects the dominance of such branded apartments in the provincial sales market to grow even further. This is because large construction companies are targeting the provincial sales market amid the recent high-intensity regulations concentrated in the metropolitan area, releasing a large volume of supply.

Amid this, the first ‘Hillstate’ branded apartment in Iksan, Jeonbuk, is attracting attention. Hyundai Construction plans to sell ‘Hillstate Iksan’ in July. This complex consists of 6 buildings, ranging from 2 basement floors to a maximum of 29 floors above ground, with a total of 454 units of exclusive areas from 59 to 126 square meters.

Hillstate Iksan is the first ‘Hillstate’ branded complex to be built in Iksan, Jeonbuk. The Hillstate brand ranked first in the ‘2020 Apartment Brand Power Survey’ announced by the real estate research company Dr. Apartment in November last year, marking the top position for two consecutive years. It received the highest evaluation in the overall ranking combining response rates in four categories: awareness, preference, brand value, and desired purchase brand, so a brand premium can be expected.

Excellent product quality matching the brand value can also be expected. Hyundai Construction’s specialized design, such as the ‘H Clean Entrance’ and clean air options (paid) including built-in cleaners, will provide a comfortable indoor environment. Community facilities will include a fitness center, indoor golf practice range, guest house, H I-Sup (indoor children’s playground), and a small library. Each unit will also have a storage room in the underground parking lot.

This content was produced with the assistance of AI translation services.