Chicken Maru Appoints LOONA's Chuu as Exclusive Model... Launches New Menu

- Steel Troops, Earth Defender Choo, the Rising Star Model 'Choo', Selected as Chicken Maru Exclusive Model
- New Menu 'Soy Choo' and 'Choo Triple Set' TV CF Released

Chicken Maru, a Korean chicken specialty brand, announced on the 28th that it has recently selected Chuu from LOONA, who is gaining popularity through active activities, as its model.

Chuu is an idol actively participating in various entertainment shows such as Steel Troops and Hangout with Yoo, as well as the YouTube channel ‘Save the Earth Chuu,’ where she showcases a bright and lovable image. Chicken Maru explained that they chose Chuu as their brand model hoping that her bright energy and unique liveliness would resonate with consumers during the prolonged COVID-19 era.

Together with brand model Chuu, Chicken Maru plans to launch and promote new menu items named ‘Soy Chuu’ and the ‘Chuu Triple Set,’ which uses Chuu’s name. The Chuu Triple Set is a half-and-half menu that allows customers to enjoy the new Soy Chuu along with popular items Ready Hot and Snow Cheese Pang all at once. It can be seen in TV commercials and on Chicken Maru’s official YouTube channel.

Additionally, to commemorate Chuu’s appointment as the model, Chicken Maru is conducting a model guessing event on its official Instagram, actively communicating with the MZ generation and carrying out lively marketing activities.

A representative from Chicken Maru said, “We are delighted to be able to deliver bright and happy energy to our customers together with LOONA’s Chuu,” adding, “We plan to continue establishing ourselves as a youthful brand by engaging in diverse and active promotional activities to communicate with our customers.”

This content was produced with the assistance of AI translation services.