CJ OnStyle, First in Distribution Industry to Introduce 'Easy Open Tape'

CJ OnStyle 'Easy Open Tape' (Photo by CJ OnStyle).

[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 3rd that it has introduced the industry's first 'Easy Open Tape.'

'Easy Open Tape' is designed to make tape separation easy, enhancing convenience for packaging opening and waste separation. It was first introduced starting with CJ OnStyle in May, and the company explained that it will expand its use in earnest on the upcoming June 5th, 'World Environment Day.'

The Easy Open Tape does not apply adhesive to the 5mm edge, so when that part is pulled, the tape can be removed from the box without a knife. CJ OnStyle said, "We introduced this as a necessary device for consumers who recognize the need for tape separation and disposal but find it bothersome to actually do it." It is expected to be easier to separate and dispose of than regular tape, helping to reduce plastic waste and increase box recycling rates.

Easy Open Tape was introduced last month as part of CJ OnStyle's 'Eco Packaging Together' campaign. This campaign is an initiative to improve packaging materials and promote proper waste separation following a 'Separation and Disposal Agreement' with the Ministry of Environment. CJ OnStyle includes customer separation and disposal guidance messages in KakaoTalk and SMS order messages, as well as on shipping labels and delivery boxes. They also created and distributed appropriate packaging size guidelines for about 9,000 small and medium-sized partner companies to participate in this eco-friendly campaign.

CJ OnStyle is making efforts to reduce non-eco-friendly packaging materials while encouraging proper waste separation. The amount of eco-friendly packaging used totals 4.38 million boxes, reducing plastic use by a total of 34.8 tons. Following the introduction of the 'Tapeless Box' in 2017, the 'Eco Tapeless Box' in 2019, and reusable circular delivery boxes, they are currently using eco-friendly paper cushioning materials, hanger boxes, refrigerated packages, and water ice packs. The 'Good Handle Box,' introduced in March this year, is creating a culture of 'good transportation' beyond 'good packaging.' It is a delivery box with handle holes designed for the convenience of delivery workers.

Jaehong Lim, Head of Customer Service Division at CJ OnStyle, said, "CJ OnStyle is striving to create an eco-friendly ecosystem by actively encouraging participation from customers and partners in systems such as packaging material improvement and waste separation campaigns," adding, "We will faithfully fulfill our corporate social responsibility by implementing various ESG (Environmental, Social, and Governance)-focused management activities that lead sustainable growth."

This content was produced with the assistance of AI translation services.