3D Virtual Assistant 'Sam' Reported by Foreign Media... Samsung: "Virtual Trainer for Sales Staff"

[Asia Economy Reporter Seol Gina Jo] Samsung Electronics is reported by foreign media to be unveiling a new virtual assistant called 'Sam.' While there is speculation that it might replace the existing AI voice assistant 'Bixby,' Samsung Electronics has clarified that it is a 'virtual trainer character' for overseas corporate sales staff.

IT tipster TechAgent posted on Twitter on the 1st (local time), "Samsung will unveil a new virtual assistant named Sam. It looks beautiful," sharing several images.

The images show a 3D woman with short hair wearing a black top with "Samsung Galaxy" written in English and jeans. This woman, presumed to be Sam, is seen proudly displaying a Galaxy smartphone or holding a Samsung Electronics laptop with a smile.

IT media PhoneArena reported, "It is unclear whether Samsung Electronics has officially requested to replace Bixby," but added, "There are rumors that Samsung will replace Bixby with a 3D assistant named Sam." Samsung first launched its personal voice assistant S Voice on May 30, 2012. The first smartphone equipped with S Voice was the Galaxy S3. The last version of S Voice was in July 2017. Earlier that year, on April 21, Bixby was launched.

However, Samsung drew a clear line. It explained that Sam was introduced as a virtual trainer character for training at sales sites in its Brazil subsidiary. The 3D virtual trainer Sam has been operating since last year. Samsung Electronics stated, "It is not a voice assistant that replaces Bixby, as some foreign media have suggested."

Sam was produced by the visual production company Lightfarm. Lightfarm participated in this process through a partnership with Cheil Worldwide, a Samsung affiliate. The company confirmed, "We focused on developing realistic materials for the character's hair and clothes, and we were able to achieve an aesthetically satisfying result."

This content was produced with the assistance of AI translation services.