Lotte Department Store Main Branch Prioritizes Golf in Renovation Amid Golf Boom... Opening in June

Golf brand 'JFORE' (Photo by Lotte Department Store).

On June 1st, a fully renovated 1,400㎡ (420-pyeong) golf store unveiled
2030 golf product sales grew 62% from January to April, with young golfers becoming major spenders
Newly opened brands popular among young golfers include G/FORE, Amazing Cree, and Fairlier

[Asia Economy Reporter Yuri Kim] Lotte Department Store announced on the 30th that on the 1st of next month, it will unveil a newly renovated golf store that has been receiving passionate love mainly from the younger age group. To present differentiated stores and shopping content, Lotte Department Store began a full renovation of its main branch in March. The renovation started with the men's fashion and golf wear stores on the 5th and 6th floors of the main branch, with the golf store being the first to be introduced.

Among Lotte Department Store’s golf apparel and equipment sales, sales from the 2030 generation increased by 62% from January to April this year. This figure is 7 percentage points higher than the overall golf sales growth rate. As interest in golf continues to rise among young people, the main branch expanded the total area of the 6th-floor golf brand stores by 30% to 1,400㎡ (420 pyeong) and introduced five high-end golf wear brands known for their sophisticated designs and colors. Existing brands also welcome customers with a fresh look by applying the latest interior designs.

The newly introduced brands are well-known among young golfers. Representative among them is G/FORE, which has gained great popularity among female golfers with its colorful golf gloves in pink, purple, and other vivid colors, unique golf shoe designs, and stylish apparel. It is a global luxury golf brand officially imported by Kolon FnC and is opening for the first time at Lotte Department Store’s metropolitan area locations.

Amazing Cree, popular for its skull symbol and golf-optimized functional apparel, is also about to open. It is a premium golf brand that first entered the department store industry in March at the Incheon Terminal branch, recording an average monthly sales of 100 million KRW and showing a steep upward trend. In addition, brands targeting fashion-sensitive young golfers such as Fairlier, St. Andrews, and Anew Golf will also be introduced.

Meanwhile, next to the golf product section, a complex store called "Men’s Gallery" will open, featuring brands popular among the 2030 generation such as Series, Epigram, and Customellow all in one store. The store targets young customers by showcasing interior designs using 3D holograms and exhibiting and selling a "Local Project" that links local specialty products from small provincial cities with Epigram products. This season, various agricultural processed goods and goods filled with sentiment from Okcheon, Chungbuk, will be introduced together to convey the leisure and beauty of Okcheon.

Additionally, Lotte Department Store is undergoing a renovation to greatly expand its men's overseas luxury and contemporary brands in line with the trend of premiumization and casualizing of the men's clothing market. The men's luxury section is scheduled to open in July, and the men's contemporary store is planned to open in September.

Daejun Ahn, the head of Lotte Department Store’s main branch, said, "As expectations for the post-COVID era grow in the department store industry, we are quickly proceeding with renovations. We have newly introduced emerging brands that are rapidly growing in the golf wear market and have renovated the golf product section first. We also plan to sequentially open luxury and contemporary stores to provide a differentiated shopping experience."

This content was produced with the assistance of AI translation services.