Premium Residential Brand 'The Sharp' Launches Third Sale in Osan

- Two The Sharp Complexes Occupied... Osan Real Transaction Prices Sweep 'Top 10'
- 100% Contract Completion for Every Sale Nationwide Sparks Issue

The POSCO E&C The Sharp brand is heating up the local real estate market as it prepares for its third sale in Osan. The previously supplied The Sharp apartments have established themselves as local landmarks and have even driven market prices, generating strong interest in this upcoming sale.

According to the real estate industry, the The Sharp apartments supplied in Osan so far are ‘Seodongtan Station The Sharp Park City (October 2016 sale)’ and ‘The Sharp Osan Central (June 2018 sale).’ Both were launched during a real estate downturn when nationwide unsold units reached 50,000. Despite adverse conditions, these two The Sharp apartments overturned the weak market and achieved a quick ‘sold-out’ success, reversing the local real estate atmosphere.

Osan housing prices are also led by these ‘two top’ projects. According to the Ministry of Land, Infrastructure and Transport’s actual transaction prices, The Sharp apartments swept the top 10 highest transaction prices for apartments (based on exclusive area of 84㎡) traded in Osan from the beginning of this year through May. The Sharp Osan Central established itself as the most expensive apartment in Osan at 760 million KRW, rising more than 100 million KRW compared to the previous transaction in May. ‘Seodongtan Station The Sharp Park City’ also recorded a sale price of 650 million KRW for the 84㎡ type in May, setting new record prices with each transaction.

In particular, The Sharp apartments are receiving high interest nationwide, further enhancing the brand’s value. Last year in Songdo, Incheon, ‘The Sharp Songdo Centennial’ recorded an average first-priority application ratio of 143 to 1, while Ulsan’s ‘The Sharp Beonyeong Centro (77 to 1)’ and Gwangju’s ‘The Sharp Gwangju Forest (47 to 1)’ also saw fierce competition. This year, Jeonbuk Gunsan’s ‘The Sharp The Ocean City Phase 2 (58 to 1)’ and Chungnam Asan’s ‘The Sharp Centro (52.8 to 1)’ set ‘record-breaking’ marks in their regions.

The strengthened brand power is also notable. POSCO E&C renewed The Sharp brand last year for the first time in 11 years. The Sharp’s symbol (#) is designed to emphasize strength and solidity by representing the structure of intersecting horizontal and vertical strokes, drawing attention. Additionally, The Sharp has ranked first for 11 consecutive years in the Apartment Quality Satisfaction Index announced annually by the Korea Standards Association, becoming the first in the industry to be inducted into the Hall of Fame. It also ranked first for four consecutive years in the ‘Brand Customer Loyalty’ survey jointly conducted by Brand Keys in the U.S. and the Korea Consumer Forum. Furthermore, it secured first place for three consecutive years until last year in the Korean Industry’s Brand Recommended Apartment category.

Third The Sharp Brand Sale in Osan

[The Sharp Osan Elifore Bird's-eye View]

As The Sharp brand value continues to rise, the third The Sharp apartment in Osan is set to be supplied in the first half of the year, attracting attention. This is the ‘The Sharp Osan Elifore’ apartment located adjacent to Segyo 2 District. It will be built in the Osan area with a total of 927 units ranging in exclusive area of 59, 75, and 84㎡.

Excellent products befitting The Sharp brand also stand out. The complex is mainly arranged facing south, with 4-bay and slab-type (partial) layouts by type to enhance openness. Community facilities include a fitness center, study room, GDR golf practice range, sauna (including hot and cold baths), a small library, and a kids caf? to support residents’ leisure and relaxation. Additionally, an outdoor water play area where children can freely run and play will be installed within the complex, which is a notable feature.

The Sharp Osan Elifore also benefits significantly from the extension of the Bundang Line, drawing interest. The Ministry of Land, Infrastructure and Transport announced on April 22 the ‘4th National Railroad Network Construction Plan,’ which includes the long-awaited ‘Bundang Line extension project’ for Osan citizens. The Bundang Line extension will connect Giheung to Osan. Currently, to travel from Osan to Seoul Gangnam by subway, transfers at Suwon Station or Geumjeong Station are required, but with the Bundang Line extension, it will be possible to reach Gangnam and Bundang without transfers, making commuting easier.

The pleasant residential environment also stands out. According to the 2035 Osan City Basic Plan, a central park of about 800,000㎡ (including a sports park, lawn plaza, outdoor waterfront stage, etc.) is planned right next to the complex. This is larger than the combined size of Dongtan Lake Park (about 460,000㎡) and Dongtan Central Park (about 300,000㎡). Additionally, it offers quick access to nearby Gajang Industrial Complex, Dongtan Industrial Complex, and Jinwi Industrial Complex, providing a premium for proximity to workplaces.

An official from a real estate agency in Osan said, “The preference for The Sharp brand is very high, and with continuous improvements in the residential environment, demand from buyers looking to purchase a home at a reasonable price is unceasing.”

Meanwhile, The Sharp Osan Elifore plans to operate a cyber model house to prevent the spread of COVID-19.

This content was produced with the assistance of AI translation services.