Isis 8.0, Korea's First Domestic Water Brand to Launch Label-Free Water "Strengthening Eco-Friendly Competitiveness"

Icis 8.0 ECO (Photo by Lotte Chilsung Beverage).

[Asia Economy Reporter Yuri Kim] Lotte Chilsung Beverage has diversified the volume of Isis 8.0 and renewed its packaging. A representative example is the launch of the 'Isis 8.0 ECO' 1.5ℓ product in January last year, the first domestic water brand to remove the label from the PET bottle body. In June, 500㎖, a volume preferred by consumers, and a large 2ℓ product were additionally released, expanding the base of domestic label-free water.

In February, the label attached to the caps of Isis ECO (1.5ℓ, 2ℓ, two types in total) PET bottles produced for bundle packaging was removed. Although the label on the cap of the label-free water, which indicated the water source and mineral content, was previously naturally removed by consumers when drinking the product, making separation and disposal easy, this was also eliminated to prevent any plastic waste generation. Lotte Chilsung Beverage also signed a business agreement with the Ministry of Environment and drinking water manufacturers for the 'use of transparent PET bottles without brand bands.'

The bundle packaging design was also revamped. Although it is label-free water, pink and blue were used as the main colors so that consumers can recognize the Isis brand, and the logo was prominently displayed. As the first domestic label-free water, it includes various awards such as the '2020 Resource Circulation Good Packaging Contest Minister of Environment Award for Excellence,' '2020 Excellent Design Minister of Trade, Industry and Energy Award,' and the '14th Korea Packaging Exhibition Korea Institute of Industrial Technology Director's Award.' It also includes the fact that it received the highest grade, the best grade, in the packaging material structure evaluation.

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