Free Marketing Services Provided to Small Business Owners in Goyang-si and Paju-si

It is standard practice for companies to invest more in promotion and marketing during economic downturns. The intention is not for immediate sales, but rather to increase brand awareness and secure market position through bold investments when the economy contracts.

However, this is feasible for large corporations with strong fundamentals, but it is a distant story for small and medium-sized enterprises (SMEs) or small business owners who are struggling to sustain their operations. Especially for small business owners facing the worst difficulties due to the prolonged COVID-19 pandemic, this theory is unrealistic.

Many small business owners face challenges in promotion and marketing due to unfamiliarity with rapidly changing trends and promotional techniques, as well as budget burdens and diluted promotional effects caused by the vastly increased number of promotional channels compared to the past.

A platform has been developed to address these difficulties faced by small business owners and to help them easily and continuously implement marketing strategies in the future. In particular, it leverages the fact that most small business owners operate based on local regions, offering precise targeting centered on customers in those areas as a key advantage.

Recently, the advertising agency Blink Corporation Co., Ltd. developed a marketing platform and is providing it free of charge to small business owners in Paju, Goyang, and Ilsan, gaining positive responses from local small business owners who are not familiar with online marketing.

The representative platform, ‘Kongjaban Market,’ is a commerce platform that offers an all-in-one service solving everything from planning to promotion and sales within a single platform. By providing services such as creating detailed product pages, organizing trial groups, and digital marketing by influencers, the agency enables small business owners to entrust not only promotion but also final product sales.

‘Kongjaban Market’ is widely known as a flea market and donates a portion of the profits earned through it to the NGO organization 'Milal Welfare Foundation,' establishing itself as an online market that coexists with the local community.

CEO Yuseonghyun stated, “We created ‘Legoyang Paju,’ meaning ‘Let go Paju Goyang’ on Instagram, to provide information on local restaurants and hot places for small business owners in the region,” adding, “Since this targets consumers in the area, the precise targeting results in a very high likelihood of purchase.”

Meanwhile, the account’s fan base is composed of 35% from Goyang, 20% from Paju, and 30% from Seoul, making it suitable for spreading news. The number of fans is rapidly increasing in a short period, making it a promising tool for providing useful information to local small business owners.

This content was produced with the assistance of AI translation services.