Leading Local Residential Culture, Korea's Premier Apartment Brand 'The Sharp'...

- Leading Residential Culture in Every Region Where The Sharp Brand Is Sold, Including Record-High Competition Rates
- POSCO Construction Announces April Sale of ‘The Sharp Yangpyeong Riverforet,’ Yangpyeong’s First ‘The Sharp’ Apartment

‘The Sharp,’ a leading apartment brand in Korea, is pioneering local residential culture. By securing prime locations in each region and offering differentiated products from the renowned construction company POSCO E&C, it is not only leading housing prices but also setting record-high competition rates.

According to Real Estate 114, out of a total of 16 The Sharp brand apartment complexes sold nationwide from January last year to last month, all but two were fully subscribed in the first priority application round. Specifically, ‘The Sharp Songdo Centennial,’ sold in Songdo, Incheon in June last year, received 27,251 subscription applications, achieving a high competition rate of 143.43 to 1.

In particular, the subscription results for ‘The Sharp The Ocean City Phase 2,’ sold last month in Gunsan, Jeonbuk, were overwhelming. With 462 units (excluding special supply) available, 27,150 applicants applied, recording an average competition rate of 58.77 to 1, the highest ever in Gunsan. The complex is highly praised for its location near the Geum River and Guamsan Mountain, as well as access to the abundant living infrastructure of Gunsan The Ocean City. Additionally, the success factors include a basic 4-bay structure with alpha rooms, pantries, and dressing rooms depending on the unit type, and amenities rarely seen in Gunsan such as an outdoor children’s water playground, fitness center, and indoor golf range.

Housing prices are also leading the market. According to the Ministry of Land, Infrastructure and Transport’s actual transaction data, the pre-sale rights for The Sharp Songdo Centennial with an exclusive area of 84㎡ were traded last month at 968 million KRW, forming a premium of about 160 million KRW compared to the pre-sale price.

An industry insider said, “When large brand apartments are built, they not only lead housing prices but also raise the level of local residential culture. They are also recognized as landmarks and serve as a medium to attract demand from outside regions.”

Meanwhile, ‘The Sharp Yangpyeong Riverforet,’ the first The Sharp brand apartment to be supplied in Yangpyeong, announced its sale in April. Located in Yangpyeong-gun, Gyeonggi-do, The Sharp Yangpyeong Riverforet consists of 6 buildings with 4 basement floors and up to 23 floors above ground, totaling 453 units with exclusive areas of 76㎡ and 84㎡.

More than 70% of the units in The Sharp Yangpyeong Riverforet offer views of the Namhan River, and the buildings are arranged mainly facing south to ensure lighting and ventilation. Considering the local characteristics with many riders and campers, large entrance storage spaces (paid option, some units) are provided, along with specialized designs such as styling bathrooms similar to hotel bathrooms (some units). It also boasts diverse community facilities, including a fitness center, GX room, indoor golf range, sauna, as well as a study room, book caf?, multi-room, and kids’ room, all designed with residents’ health in mind.

The complex is within walking distance of Yangpyeong Station on the KTX and Gyeongui-Jungang Line, and is well connected to major roads such as National Route 6, Provincial Route 88, and the Jungbu Inland Expressway. Additionally, construction is underway for the Seoul Metropolitan Area 2nd Ring Expressway Hwado~Yangpyeong section (scheduled to open in 2022) and Yangpyeong~Icheon section (scheduled to open in 2026). Once the Seoul (Songpa)~Yangpyeong highway (preliminary feasibility study underway) opens, it is expected to take about 15 minutes to reach Seoul.

Since it is located in a highly scarce non-regulated area in the metropolitan area, the entry barrier is relatively low. Anyone aged 19 or older who has held a subscription account for more than 12 months and meets the deposit requirements by area can apply as first priority, whether they are the head of household or a household member.

The model house will be located in the Yangpyeong-gun area of Gyeonggi-do and is scheduled to open in April.

This content was produced with the assistance of AI translation services.