CJ CheilJedang Launches 'Bio Plant-Based Probiotic SkinGold'

'Figure Queen' Kim Yuna Selected as Model

[Asia Economy Reporter Lim Hye-sun] CJ CheilJedang announced on the 25th that it has selected "Figure Queen" Kim Yuna as the model for its probiotic specialty brand BYO with the launch of a new product.

The newly launched ‘BYO Plant-Based Probiotic Skin Gold’ contains 20 billion guaranteed probiotics. It is a premium product for gut health and skin immune care, using ‘Fruit and Vegetable-Derived Probiotic CJLP133,’ the first domestically developed strain individually recognized by the Ministry of Food and Drug Safety.

Plant-based probiotics are well known for their survivability, enduring the strongest stomach acid in the human body (pH 1.5~3.5), and for their excellent intestinal adhesion.

The newly introduced product reflects the recent trend in the health functional food market where preference for high-spec probiotic products is increasing. The price is 99,000 KRW. To commemorate the launch, customers can receive up to a 50% discount when purchasing through the CJ O Shopping live broadcast on the 26th.

CJ CheilJedang appointed Kim Yuna, the "Figure Queen," as the model to coincide with the new product launch. The company expects the BYO brand to harmonize with Kim Yuna’s healthy, likable, and professional image.

Meanwhile, various plant-based probiotic products such as ‘Plant-Based Probiotic 100’ guaranteeing 10 billion probiotics, ‘Plant-Based Probiotic Family’ for the whole family, and ‘All-in-One Postbiotics’ are also scheduled to be released soon.

This content was produced with the assistance of AI translation services.