Golden Blue launches Carlsberg 'Liverpool FC Exclusive Glass Package'

[Asia Economy Reporter Lim Hye-seon] Golden Blue will start selling a special package consisting of the Danish premium beer "Carlsberg" and a Liverpool FC exclusive glass from the 13th.

Golden Blue has introduced seasonal "Carlsberg" packages every year with unique components to provide domestic consumers with more opportunities to enjoy "Carlsberg," which had been lacking. The package introduced this time by Golden Blue consists of six 500ml cans of "Carlsberg" and one beer glass designed with elements symbolizing Liverpool FC.

"Carlsberg" has been the official partner beer of the prestigious English football club Liverpool FC since 1992, holding the longest partnership in the Premier League. As the official importer and distributor of "Carlsberg" in Korea, Golden Blue is conducting various campaigns linking "Carlsberg" and Liverpool FC.

The Liverpool FC exclusive glass emphasizes "Carlsberg" as the official partner beer of Liverpool FC by engraving "Carlsberg" and "Liverpool FC" on the front and the Liverpool FC logo on the back, adding a special touch to the glass design.

Kim Dong-wook, CEO of Golden Blue, explained, "Following last year, as the home drinking culture spreads this year as well, the popularity of dedicated beer glasses that allow you to best enjoy the beer’s flavor at home is also increasing," adding, "The Liverpool FC exclusive glass released this time is highly rare and is expected to attract much attention from beer enthusiasts and football fans."

"Carlsberg" is a premium lager beer produced by the "Carlsberg Group," one of the world's top four beer companies. With a history and tradition spanning over 170 years, "Carlsberg," made from 100% malt, is recognized for its high quality and excellent flavor and has been designated as the official beer of the Danish royal family.

This content was produced with the assistance of AI translation services.