‘Unchanging Value of National Balanced Housing’ Continues Popularity with Floor Plans Comparable to Medium and Large Units

Recently, there has been growing popularity for small-to-medium-sized apartments with exclusive areas of 85㎡ or less in the apartment pre-sale market. In particular, apartments composed entirely of small-to-medium-sized units are achieving high subscription competition rates and are thriving.

In December, ‘Hoban Summit Grand Mark’ in Tangjeong-myeon, Asan-si, Chungnam, consisting of units ranging from 59 to 84㎡, recorded an average competition rate of 47.17 to 1 in the first-priority subscription, with a total of 66,695 applications submitted for 1,414 units. This month, ‘Hillstate Gwangcheon’ supplied in Gwangcheon-dong, Seo-gu, Gwangju, also recorded an average first-priority subscription competition rate of 33.3 to 1. This complex was also a small-to-medium-sized complex consisting entirely of 305 units sized between 70 and 84㎡.

According to data from the Korea Real Estate Board, as of February this year, the total number of small-to-medium-sized apartment transactions nationwide with exclusive areas of 85㎡ or less over the past year (March 2020 to February 2021) was 772,259 units, accounting for 86.3% of the total transaction volume of 894,878 units. In other words, more than 8 out of 10 apartments traded in the past year were small-to-medium-sized. The reason for the popularity of small-to-medium-sized complexes is analyzed to be that their pre-sale prices are not higher than those of large-sized units, they are preferred by actual buyers, and active transactions make them highly liquid.

Additionally, recently, small-to-medium-sized apartments have expanded living space and maximized space utilization through various specialized designs and service area expansions, making them as competitive as medium-to-large-sized units. Changes in household size per unit and a shift toward practical residential trends have also been effective factors.

An industry insider said, “With strong government regulations, actual buyers have emerged as the main purchasers in the housing market, and the popularity of small-to-medium-sized complexes with high preference continues. As the number of household members per unit decreases, the trend toward small-to-medium-sized units that can be purchased at reasonable prices will intensify.”

Mini new town-scale large complex ‘Cheonan Hanyang Sujain Eco City’ with all small-to-medium-sized units, 3,200 households, for sale

Meanwhile, Hanyang Co., Ltd. opened an e-model house today and introduced ‘Cheonan Hanyang Sujain Eco City,’ a mini new town-scale large complex composed only of small-to-medium-sized units in Cheonan-si, Chungnam, which is growing as a representative city in the Chungcheong region.

‘Cheonan Hanyang Sujain Eco City’ is located in Cheonan-si, Chungnam, and will be developed with 30 buildings ranging from 2 basement floors to 29 above-ground floors, totaling 3,200 households.

Cheonan Hanyang Sujain Eco City plans to enhance residential comfort by introducing Hanyang Sujain’s differentiated innovative designs and specialized residential products.

The innovative floor plans stand out. In particular, the 84㎡B type adopts a 5.5-bay floor structure, and both the 84㎡A and 84㎡B types are configured as separated household-type products, attracting attention. The separated household structure is designed as a 1.5-room type with ‘living room + room + bathroom + kitchen,’ surpassing the conventional studio-type structure of ‘1 room + bathroom + kitchen.’ Accordingly, two households can live independently and more conveniently within one unit, and it can also be used for rental income.

First, the complex layout mainly faces southeast and southwest, and all units adopt a slab-type structure to enhance lighting and ventilation. Additionally, each type offers walk-in closets, alpha rooms, entrance storage, and movable walls to maximize storage space and space utilization.

Cheonan Hanyang Sujain Eco City also applies various specialized products to improve residential convenience. It includes the ‘Bake-Out system’ to prevent sick house syndrome, eco-friendly finishing materials, natural ventilation openings, and air curtains at ground-level entrances to enhance comfort. It also introduces a home network system, basic smart home applications, unmanned parcel delivery system, parking guidance system, one-pass system, integrated all-off switches, and bedroom network switches to increase convenience.

A sales official said, “Although composed of highly preferred small-to-medium-sized units, it offers ample service areas and specialized floor plans, allowing residents to enjoy space comparable to medium-to-large units. With reasonable pre-sale prices, the exclusive 84㎡ units can be purchased in the 200 million KRW range, and inquiries are coming not only from Cheonan but also from the wider metropolitan area.”

The model house for Cheonan Hanyang Sujain Eco City is located in Asan-si, Chungnam. Special supply applications start on the 8th, followed by first-priority applications on the 9th and second-priority applications on the 12th through the Korea Real Estate Board’s subscription website. The winners will be announced on the 16th, and official contracts will be signed from the 27th to May 11.

This content was produced with the assistance of AI translation services.