Samsung Electronics Launches 'Bespoke Water Purifier'... Price Up to 1,299,000 KRW

[Asia Economy Reporter Kim Hyewon] Samsung Electronics launched the 'Bespoke Water Purifier' on the 22nd.

The Bespoke Water Purifier is a built-in type direct water purifier with the purification module installed under the sink. This product was recognized for its innovative features such as purification performance and easy hygiene management, and won the Innovation Award at 'CES 2021' held in January this year.

Modular Design Allowing Selection by Function and Color Preference

The Bespoke Water Purifier introduced a modular purification system to the domestic market for the first time, allowing consumers to purchase only the functions they want.

Consumers who only want the purification function can purchase the basic module consisting of the filter and drive unit, and later upgrade by adding the cold or hot water modules if needed.

Each module can be flexibly combined vertically or horizontally according to the installation space under the sink, and only the faucet (Faucet·water outlet) is exposed externally, making it usable even in narrow spaces.

The Bespoke Water Purifier offers two types of faucets to be freely used according to kitchen space or user preference. The main faucet can be installed not only at the sink but also in accessible locations such as island tables, reducing inconveniences such as children having difficulty reaching the water or detergent splashing on the purifier.

The small-sized sub faucet can be installed at a secondary sink and used for various purposes such as washing fruits and rice or receiving water needed for cooking, and can be purchased optionally. Both types of faucets can rotate widely at a 120-degree angle, allowing water to be received from any direction without installation space restrictions.

The Bespoke Water Purifier is available in three colors?Black, White, and Rose Gold?that create a sophisticated kitchen space. By applying different colors to the main and sub faucets, up to nine combinations are possible. To expand consumer choices, Navy, Green, and Silver colors will be added in the future.

Purification Performance and Hygiene Management

The Bespoke Water Purifier implements a '4-stage filter system' that tightly filters foreign substances in tap water, delivering powerful purification performance. The 4-stage filter system has been certified by NSF International, a water purifier and drinking water testing organization officially approved by the American National Standards Institute (ANSI), for purification performance on a total of 73 items including heavy metals such as lead, arsenic, mercury, and substances like Bisphenol A and perfluorinated compounds (PFOA, PFOS). This is the highest number of certified items among direct water purifiers manufactured domestically. The purification system’s materials, including all parts in contact with water, are safe from over 1,000 harmful substances and do not contain lead, which also earned NSF certification.

The filter applied to this purifier has a large capacity capable of purifying up to 2,500 liters. Assuming a family of four drinks 6.8 liters per day, the filter does not need to be replaced for one year.

For domestic consumers sensitive to hygiene, it provides an AI-based 'Smart Clean Care' service that hygienically manages the product without the need for regular on-site care visits. Additionally, it offers various hygiene management functions such as 'automatic drainage,' which automatically discharges residual water accumulated inside the pipes after 4 hours of non-use to prevent microbial growth; 'automatic sterilization of direct water pipes,' which sterilizes the stainless steel direct water pipes every three days to eliminate up to 99.9% of Pseudomonas aeruginosa bacteria attached inside; and a notification function that automatically alerts when it is time to replace the filter based on water usage.

Other features include 'micro water dispensing,' which allows water to be dispensed in 10ml increments; 'color lighting,' which indicates whether the water is purified, cold, or hot and shows where to place the cup; 'welcome lighting,' which detects approaching people and greets them with a soft light; and Bixby voice command functions that allow setting the water dispensing amount or checking filter status without touch.

The price of the Bespoke Water Purifier ranges from 739,000 to 1,299,000 KRW based on module configuration and the presence of a sub faucet.

Lee Dallae, Executive Director of Samsung Electronics’ Home Appliance Business Division, said, "The Bespoke Water Purifier is an innovative product launched by closely observing and reflecting various trends related to water purifiers such as purification performance, hygiene management, and kitchen interior. In particular, by applying the bespoke concept that reflects individual consumer preferences and lifestyles, it will set a new standard in the water purifier market."

This content was produced with the assistance of AI translation services.